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Trade Secrets/Glamour Secrets is one of Canada’s beauty retailers and salons, founded in 1990 by salon veterans Joseph Bellotti and Mitch Petrera. Beauty supplies include hair care, styling appliances, hair extensions, skin and body care, cosmetics, nail care, waxing products and accessories.

Trade Secrets stores can be found in the provinces of Ontario and Quebec, while Glamour Secrets stores operate in all other Canadian provinces, such as Alberta, and New Brunswick, as well as locations in the U.S.

Trade Secrets / Glamour Secrets has both corporate and franchisee locations.

Overview
Trade Secrets / Glamour Secrets carries over 4,500 professional, high-end, internationally known brands from companies such as Abba, Alterna, Redken, Rusk, CHI, OPI and much more. A variety of salon and esthetic services are also available across over 70 stores in Canada and the U.S.

In January 2010, Trade Secrets/Glamour Secrets launched its online website TradeSecrets.ca

Community Involvement
Trade Secrets / Glamour Secrets has raised funds in support of the Princess Margaret Hospital Foundation in the fight against breast cancer. Total amount raised for the cause exceeds $550,000 to date. Trade Secrets / Glamour Secrets takes part in the annual Weekend to End Women’s Cancers in Toronto, Ontario.

In August and September, Trade Secrets / Glamour Secrets hosts the annual “Give + Take” Appliance Trade-In Event, where used hair styling appliances are collected from customers and are donated to various local women’s charities across Canada. Such recipients of the campaign include the Yellow Brick House and Rosalie Hall.

Other charitable initiatives have included the Herbie Fund, SickKids Foundation, Cops for Cancer, United Way, and the Starlight Children’s Foundation Canada.