User:Sunilmenon 1234/Modern trade -Definintion and usage

Modern Trade -definition and usage ...

= Most of the FMGC companies use Modern Trade as one of the channels for distribution and sales of their products.The definition of modern trade is unclear in terms of history, size,volume and category. Is modern trade definition to do with the 21st century trade with the use of technology or is it the mega sized shopping mall where you can buy a safety pin to an million dollar diamond.When companies talk about modern trade do they mean the way business is done or they way goods are to be sold ? Can we compare outlets in a filling stations/airport lounges/railway stations with mega malls,hyper markets, supermarkets.What criteria will define a modern trade ?