User:SunshineANDSmile/Evaluate an Article

Which article are you evaluating?
https://en.wikipedia.org/wiki/Peet%27s_Coffee (Peet’s Coffee)

Why you have chosen this article to evaluate?
I chose to look into Peet’s coffee because I think coffee is an ever booming industry and it is important that agriculture companies disclose how they are impacting the environment. There is a lot that goes into making coffee and I want to look into how this process impacts our environment and how companies respond to climate issues that their business causes.

Evaluate the article
The lead section of the article for Peet’s Coffee did not contain a strong introduction sentence that laid out a roadmap for the article and what topics the article would present along the way. Instead it opened the article with a simple fact about where Peet’s Coffee originated from geographically. Throughout the lead section the article mentions the history and origin story of the company, which does become one of the main sections throughout the article. Also they mentioned the LEED Gold Certified roastery, which is another important aspect of the article, however, it is not its own section. And finally it mentioned the number of locations that the company has and their overall success, which is included in the article as its own section. In the end the lead is underdeveloped and could hint at more of the information in the article such as their partnerships and the unionization of their company. There is some missing information and this article could benefit by including other aspects of the article in the lead.

The last day the article was edited was on January 9th of 2024, and throughout the article I would say that all of the information was relevant, however some content was definitely missing. For example, the article mentioned that Peet’s Coffee opened a roastery that received certification of LEED Gold, but they did not provide any other information about that roastery or even how the coffee is made and the impacts it has on the environment.

I would say throughout the article I would say that it talked about both the good and the bad sides of Peet’s Coffee. Their success was mentioned a lot throughout the article, but it also mentioned how the employees felt that there were compensation and other work environment related issues in 2012. In the end I did not feel persuaded in any one direction or the other by the article. I felt it was saying that Peet’s is a successful coffee company, but they also have issues when it comes to employee satisfaction. And this article does draw on a lot of sources (52 total), but as time goes by these articles do become more and more out of date. For example, many of the sources are from the earlier 2000s and the most recent article was from 2018. Also most of these articles are not peer reviewed and are often articles from different websites. However, one source that stuck out to me was the International Directory of Company Histories because I felt it was the most credible source in the list. Also, some links do not always work, which is not something we want.

The article is well written but it could definitely use some more detail. I felt that some topics were simply mentioned and not necessarily looked into, but looking into these topics more in depth will give the article more credibility. However, there were no spelling errors or anything along those lines. The article provides two images, both of which are of different locations of the coffee shop, inevitably not providing much to the article.

Looking at the talk section, one comment that stuck out to me was the controversy about the ethical behavior and morals of Peet’s Coffee. This topic is what consumes the Talk page, which is good to be questioning because no company is going to discuss unethical behavior or morals, and the people have the right to know what they are investing their money in.

In the end this article was given a C rating. I think in the end it did a great job of saying how this company became successful, and addresses some of the problems this company has. However, it does not seem to address all the problems and controversies and it also lacks detail in many sections. In the end I think doing some more research and adding more detail to give a bigger picture of what this company does and who they are will help strengthen this article tremendously.