User:SuperDucky 101/sandbox

oo Apparel is a fashion brand based out of Victoria, BC. Known for the distinct infinity sign on the majority of their clothing, as well as the non-capitalization of the oo in oo Apparel. oo Apparel does not target a single demographic exclusively, all the majority of its sales come from the youth demographic.

History
The company has a very unique founding story, originally dubbed as "ooTipoto". The brand was remade into oo Apparel over licensing issues. Only eight "ooTipoto" shirts were ever produced, making them extremely rare. The company has been much more successful under the oo apparel branding in regards to profit.