User:Superdiv/Peace Love World

Peace Love World is an American lifestyle brand based in Miami, FL. Started in 2007, the brand is well-known for cheerful logo apparel for women, men, and children, as well as accessories and gift items that extend into the pet and home categories. Currently, Peace Love World (often abbreviated to PLW) offers goods through a company e-retail website and operates four company stores in Florida. Peace Love World is also available at independent retail shops throughout the United States and abroad.

Company History and Expansion
Peace Love World was launched by Alina Villasante, who carries the title of PLW Creator and Visionary. The first Peace Love World shirt appeared in 2006 at private "Love Parties" hosted by Villasante. Villasante would give a shirt to her friends at the annual party, and eventually the demand grew into a full business.

In 2009, Villasante opened the first PLW store in South Miami. That same year, it was joined by stores in Cooper City, FL, a Coral Gables, FL pop-up shop, and an outpost at Boston's Logan Airport. Today, Peace Love World operates four retail stores in Florida, including two in Miami, one each in Coral Gables and Doral, plus a retail website. Additionally, the brand's products are stocked in more than 500 boutiques.

Media, Events, and Celebrity Following
Peace Love World regularly appears on network television shows like Dancing With The Stars and So You Think You Can Dance?. . In 2009, So You Think You Can Dance Season Five winner Jeanine Mason was named "PLW Brand Ambassador" after appearing in many PLW items and featured prominently on the Peace Love World website.

Additional celebrities and personalities seen in Peace Love World apparel include Ellen Degeneres, Taylor Swift , Sarah Palin , and Jennifer Lopez, who wore the brand in her video for 2011 single "Papi."

Locally, Peace Love World stages fashion shows at events like Miami's annual Rock Fashion Week.

Charity and Civic Responsibility
Peace Love World places a high importance on giving back to social causes through sales and donations. Such projects include "T's 4 Tots," which gives one shirt to a deserving child for every tee sold. Villasante also encourages philanthropic initiatives within the company with her "One World One Love" Campaign. In November 2010 and January 2011, Peace Love World travelled to Haiti with non-profit health organization Partners in Health to aid in post-Earthquake relief. The brand continues to support its Haiti efforts by donating to Partners in Health.