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Dr. Surabhi Singh has experience of 14 years in academics and 8 years in the industry. Her academic interest includes all aspects related to Marketing area. She is also active as Guest Editor, Editorial Advisory and Reviewer Board member in many journals across the globe. She is associated with Journal of Consumer Behaviour, Emerald Journal of Emerging Market Case Studies and International Journal of E Adoption to name a few. She has been active Guest Speakers at training sessions of companies. Also, she has been a speaker at Tedx, Delhi University, Rama University, TMU, and AIMA, ISTD, NIESBUD, NCHMCT and other institutes in India. She has more than 50 papers published in National and International journals of repute like Emerald, Inderscience, IGI Global, Sage and Taylor & Francis. She has a dedicated section with Marketing Swan in Times of India/ Economic Times, where her articles on Marketing, IT and analytics get published every month. She has authored three books and edited seven books in the areas of Marketing and Research. She has been guiding Ph.D. scholars of Private as well as Government Universities. She has handled few sponsored research projects and the consultancy projects.

She had additionally taken up the honorary role in WICCI as President-Ghaziabad City Council between August, 2020-August2021.She is currently associated with GLBIMR Greater Noida as Professor- Mktg.

Dr Surabhi Singh's Publications


https://www.researchgate.net/profile/Surabhi-Singh

https://scholar.google.com/citations?user=jxucHqEAAAAJ&hl=en

https://www.youtube.com/watch?v=o7G2FhJCBg8

Glimpses of her Researches
Dr Surabhi Singh's has published following papers-

BOOK CHAPTERS PUBLICATIONS:

INTERNATIONAL (SCOPUS/WoS)-

1.     Singh, Surabhi; Abidi, Naseem. (2021). Opportunities and Challenges of Sustainable Marketing Practices in Emerging Markets. Doing Business in Emerging Markets: Progress and Promises, ISBN- 9780367768836, September 28, Routledge, Taylor and Francis. https://www.taylorfrancis.com/chapters/edit/10.4324/9781003199168-8/opportunities-challenges-sustainable-marketing-practices-emerging-markets-surabhi-singh-naseem-abidi.

2.     Singh, Surabhi. (2016). Role of media in the success of e-tailing. In Shailja Dixit, Amit Sinha (ed.), E-Retailing Challenges and Opportunities in the Global Marketplace, IGI Global, ISBN-978-1-4666-99212.doi: 10.4018/978-1-4666-9921-2.ch012-Scopus indexed

3.     Singh, S. (2017). Affiliate Marketing and Customer Satisfaction. In S. Singh (Ed.), Driving Traffic and Customer Activity Through Affiliate Marketing (pp. 1-10). Hershey, PA: IGI Global. doi:10.4018/978-1-5225-2656-8.ch001-Scopus Indexed

4.     Singh, S. (2017). Student's Perception of Digital Learning for Skill Enhancement Programs. In S. Singh (Ed.), Driving Traffic and Customer Activity Through Affiliate Marketing, 129-140, Hershey, PA: IGI Global. doi:10.4018/978-1-5225-2656-8.ch009- Scopus Indexed

5.     Singh, Surabhi. (2017). Preface of Driving Traffic and customer activity through affiliate marketing. In S. Singh (Ed.), Driving Traffic and Customer Activity Through Affiliate Marketing, 129-140, Hershey, PA: IGI Global. doi:10.4018/978-1-5225-2656-8- Scopus Indexed

INTERNATIONAL

1.     Singh, Surabhi & Shukla, Parag. (2022). Industry 5.0 and Digital Innovations: Antecedents to Sustainable Business Model, In (ed.) Transformation for Sustainable Business and Management Practices, Emerald (under publication) https://books.emeraldinsight.com/book/detail/transformation-for-sustainable-business-and-management-practices/?k=9781802622782.

2.     Singh, Surabhi; Kaur, Jasmandeep; Malik, Priyanka.(2022). Consumer Behaviour Across Generations – Dynamics towards Fashion Products, In (ed.), Technological, Social and Economic Innovations Through Artificial Intelligence, Data Science and Cyber Security , Bloomsbury Publisher, ISBN: 978-93-93715-26-5

3.     Singh, Surabhi; Kaur, Jasmandeep. (2021). AI and Customer Experience in the Fashion Industry. In Surabhi Singh (ed.), Adoption and Implementation of AI in CRM, IGI Global, 127-138, 10.4018/978-1-7998-7959-6, ISBN13: 9781799879596.

4.     Singh, Surabhi, Santos, Jose. (2021). Investigating the Critical Success Factors of Artificial Intelligence-Driven CRM in J. K. Tyres: A B2B Context. In Surabhi Singh (ed.), Adoption and Implementation of AI in CRM, IGI Global, 115-126, 10.4018/978-1-7998-7959-6, ISBN13: 9781799879596

5.     Paul, Justin., Singh, Surabhi., Shrivastava, Archana. (2018). Social entrepreneurship in a Globalized World. In Justin Paul (4th Ed.) Business Environment-Text and Cases. Mc Graw Hill Education, ISBN-13: 978-9353162498, https://www.amazon.in/BUSINESS-ENVIRONMENT-PAUL-ebook/dp/B07VH9SD7C?tag=googinhydr18418-21&tag=googinkenshoo-21&ascsubtag=_k_CjwKCAjw1_PqBRBIEiwA71rmtRugnEMOD6jgNuFzdW1nxAv43W6PqH8pPdGj_90Fpe1dRM1Ddwct2BoChyAQAvD_BwE_k_&gclid=CjwKCAjw1_PqBRBIEiwA71rmtRugnEMOD6jgNuFzdW1nxAv43W6PqH8pPdGj_90Fpe1dRM1Ddwct2BoChyAQAvD_BwE, October.

NATIONAL-

1.     Singh, Anita and '''Singh, Surabhi. (2021). Investigating Digital Learning Media for Skill Enhancement Programmes, The Online Journal of Distance Education and online Learning, 9(2), ISSN:2147-6454, April.(UGC Care)'''

2.     Singh, Surabhi; Gupta, Nimit; Saraswat, Yamini. (2018). Sampling Design, KK Agarwal, KK S Bhatia, K K Raina, Bharat Raj Singh, K P Isaac (Ed.), Research Methodology', CEGR, ISBN No-978-81-935740-2-7, https://www.cegr.in/Research-Methodology.php, November

3.     Singh, Surabhi. (2014). Finding solutions in the organization, IMS Publishing House with ISBN - 978-81-921148-5-9.

INTERNATIONAL JOURNALS (SCOPUS/ABDC Indexed)

'''1.     Singh, S; Malik, Priyanka; Kaur, Jasmandeep. (2022). Expressing Your Personality Through Apparels: Role of Fashion Involvement and Innovativeness in Purchase Intention, FIIB Business Review, 11(4) (Scopus)'''

2.     Singh, N., Singh, S; & Samala, N.(2022).Neuromarketing in Predicting Consumer Behaviour: The Efficiency& Effectiveness, Journal of Consumer Behaviour (A Category, Scopus, Special Issue in progress)

'''3.     Singh, Surabhi; Sharma, Megha; Mohd. Salim. (2022). Effect of Covid-19 on Liquor Industry in Uttarakhand, Empirical Economic Letters (Category C)'''

'''4.     Surabhi Singh, Lata Bajpai Singh & Anjali Rai. (2022). Investigating the Analytics for Workforce Automation. SSRG International Journal of Economics and Management Studies, 9(5), 23-31. https://doi.org/10.14445/23939125/IJEMS-V9I5P103 '''

'''5.   Kaur, J., Malik, P., & Singh, S. (2022). Empirical Paper on Consumer Buying Behavior: Comprehending the Nexus between Online Consumer Purchase and Satisfaction in the Footwear Industry in India. Journal Of Algebraic Statistics, 13(1), 757-779.'''

'''6.   Singh, S., Chatterjee, T.K., & Bhowmick, S. (2022). Customer satisfaction and service innovations of chain restaurants in india-domestic vs. International chains. Academy of Marketing Studies Journal, 1095-6298, 26(S3),1-9.(B Category)'''

7.   Singh, Surabhi; Singh, Ramanjeet; Kaur Jasmandeep. (2022). Investigation of Fashion Disposal behaviour among Gen X and Gen Y in India, International Journal of Business and Globalisation, 31 (2), ISSN: 1753-3627 (Scopus),

DOI- https://doi.org/10.1504/IJBG.2022.125952, 198-215.

'''8.   Singh, Surabhi.(2021). Technology Impact and its infrastructure in different territories, Indian Journal of Ecology, 28(16), 161-170, ISSN-0304-5250(Scopus)'''

9.   Singh, Surabhi and Ghatak, Sanchita.(2021). Investigating E-Wallet Adoption in India: Extending the TAM model, International Journal of E Business Research, 17(3), ISSN: 1548-1131|EISSN: 1548-114X|DOI: 10.4018/IJEBR, July. (Scopus).

10.   Singh, Surabhi. (2020'''). Impact of Neuromarketing applications on Consumer, Journal of Business and Management,''' 26(2), September, 33-52. ISSN:1535-668X (C Category, Ebsco, Cabells, Proquest indexed), DOI: 10.6347/JBM.202009_26(2).0002

11.   Singh, Surabhi & Arora Ashish .(2019). Sustainability issues in freshfruggies: hyperlocal fruits and vegetable delivery model, Emerald Emerging Market Case Studies, 9(2), 2045-0621,   https://doi.org/10.1108/EEMCS-10-2018-0222(Scopus)

12.   Singh, Surabhi., Ghatak, Sanchita. (2019). '''Examining Maslow Hierarchy Need Theory in Social Media Adoption. FIIB Business Review''', 8(4), ISSN: 2319-7145 Online ISSN: 2455-2658. (ABDC)

13.   Singh, S. (2017). Digital Marketing in Online Education Services. International Journal of Online Marketing (IJOM), 7(3), 20-29.ISSN-2156-1753. doi:10.4018/IJOM.2017070102-(Scopus).

INTERNATIONAL JOURNALS (EBSCO/J Gate/Cabell/Online/Proquest)

1.     Parsa, H G., Singh, Surabhi., Narapareddy, Vijaya. (2020). Swachh Bharat Campaign and the Indian Tourism Industry: Strategic Challenges and Cultural Impediments, Journal of Hospitality and Tourism Cases, Vol. 8, Issue 1, ICHRIE, https://www.chrie.org/jhtc-volume-8-issue-1.

2.     Singh, Surabhi; Dixit, Shailja. (2021). Exploring the opportunities for Pricing analytics for developing Pricing Strategies in Online Retailing, Journal of X’ian University of Architecture and Technology, 8(1), ISSN: 1006-7930, January.

3.     Singh, Surabhi.(2019).Examining Success Factors of Social Entrepreneurship. Journal of Asia Entrepreneurship and Sustainability, ISSN:1176-8592, 15(2), 109-131.(Proquest indexed)

4.     Singh, Surabhi. (2019) .Investigating Consumer Satisfaction towards Mobile Marketing, Journal of International Technology and Information Management,Vol. 28: Iss. 2, Article 4, ISSN:1941-6679,  ISSN: 1543-5962.

5.     Singh, Surabhi. (2018). A Study of Perfumes Buying Behaviour of Consumers in India, Journal of Advanced Research in Operational and Marketing Management, 1(1),1-4.

6.     Singh, Surabhi. (2017). Role of Business Analytics in Management Education, International Journal of Business Management Insight & Transformations, ISSN 2581-4176,3(2).

7.    Singh, Surabhi., Khan, Mohd Naved., Abidi, Naseem. (2017).Use of Data Analytics for building Marketing Strategies of Firms, International Journal of Transformation in Operational & Marketing Management, ISSN-2581-4842, 3(2).

8.    Singh, Surabhi. (2017). Technological Innovations of Marketing in Digital India, International Journal of Transformation in Operational & Marketing Management, ISSN-2581-4842, 3(1).

9.     Singh, Surabhi. (2016'''). A Study of Marketing Issues in Social Welfare and Planning for a Rural Development Society', Journal of Shinawatra University'', 3 (2).

10.  Singh, Surabhi. Khan, Mohd Naved. (2016). Factors Affecting Adoption of Internet banking by Management students in India, Journal of Advanced Research in Information Technology & Management, 1(1).

11.  Singh, Surabhi. Khan, Mohd Naved. Abidi, Naseem. (2015). Adoption of Internet Banking in India: Issues and Concerns, SIU Journal of Management, 5(1).

12.  Singh, Surabhi. Khan, Mohd Naved. Abidi, Naseem. (2014). A study of customer expectations and perceptions in online banking, SIU Journal of Management, 4(1).

13.  Singh, Surabhi. (2013). Impact of innovations in rural marketing. International Journal of Rural and Industrial Development, 1(1).

14.  Singh, Surabhi. (2013). Transforming Management Education for Sustainable tomorrow, ELK Asia Pacific Journal of Marketing and Retail Management, ISSN 0976-7193 (Print) ISSN 2349-2317 (Online), 4(2).

15.  Singh, Surabhi. (2013). A study of Marketing Strategies of Software Firm: A case of Syber Systems and Solutions, Journal of Research in Marketing, ISSN No- 2292-9355, 1(3).

16.  Singh, Surabhi. (2013). Transforming Management Education for Sustainable tomorrow, SNES Global Journal of Management Studies and Research, 2(1).

NATIONAL JOURNALS (UGC/WoS/SCOPUS):

1.     Singh, Surabhi. (2016). Perception of business towards digital marketing, Journal of Management- Value and Ethics, 6(3)ISSN:2249-9512(UGC indexed)

2.     Singh, Surabhi. (2015). A study on Marketing Strategies of Morpheus: A real estate company, Gurukul Business Review, 0973-1466 11- (WoS indexed and UGC Indexed)

3.     Singh, Surabhi. (2014). Emerging trends of internet banking in India, Journal of Management, Value and Ethics, 4(3) ISSN:2249-9512 (UGC indexed)

4.     Singh, Surabhi. (2012). Trapping the growth potential of the rural market in India, Amity Business Review, 13(1).(UGC indexed)

5.     Singh, Surabhi. (2011). Service sector: An Agenda for India's Growth, Khoj Journal of Indian Management Research and Practices, 2(2), 24-27. (H5-Index-2, UGC Indexed)

6.     Singh, Surabhi. (2012). Best Practices in Management Education: A Case Study of IMS Noida, The Discussant, Journal of Centre for Reforms, Development and Justice, 2(2). (UGC Indexed)

PATENTS:


 * 1) Singh, Surabhi; Panda, Ramesh Chandra. (2021). Artificial Intelligence based Surveillance system for Oxygen Concentrator at Inventory level, IP Australia with Grant. Patent Number-: 2021102487, May.
 * 2) Singh, Surabhi; Mehta, Mayuri. (2021). A Novel Electro Acupuncture Device For Covid Treatment, Patent Number- 202131022724 A, June.

COURSES REVIEWED:


 * 1) Designed the Course Curriculum of Retail Management for FDDI.

QUESTION PAPER SETTING:

1.     Developed Question papers for International marketing, Models and Tools of Marketing Strategy, Strategic Brand Management of various colleges and universities

NATIONAL JOURNALS (EBSCO Indexed/Online):

1.     '''Singh, Surabhi. (2020). Absence of RCEP will lead to uncertainty for India'''

'''Would India be in final pact? Foreign Policy Research Centre Journal,    ISSN2277 – 2464.'''

2.     Singh, Surabhi. (2017). Factors affecting Digital Marketing in Technical Education, Ideal Journal of Management & IT.

3.     Singh, Surabhi. (2016). Impact of Digital Marketing on Indian Rural Banking, AIMA Journal of Management and Research, 10(2), ISSN – 0974-497.

4.     Singh, Surabhi. Khan, Mohd Naved. (2015). Study of factors influencing E-banking in India, Gyanpratha, Accman Journal of Management, 7(1).

5.     Singh, Surabhi. (2014). Excellence in Management Education: A case study of IMS Noida, IMS Manthan – The Journal of innovations, 9(1&2).

6.     Singh, Surabhi. (2012). GE Joint Ventures In India, Mangalmay Journal of  Management & Technology, 6(1), 70-76, ISSN No- 0973-7251.

7.     Singh, Surabhi. (2012). Service sector: A plan for India's Growth. IMR-Management Speak, 5(1), 1-5, ISSN No-2231-1467.

8.     Singh, Surabhi. (2012). E-business and banking organizations, Gyanpratha, Accman Journal of Management, 4(1),. 33-40, ISSN No- 0975-584.

9.     Singh, Surabhi. (2012). CRM Best Practices in India, Indian Journal of Reliability Quality & Operations Management, 3(2).

10.  Singh, Surabhi. (2011). Creating and Sustaining Customer Value, IMS Manthan: The Journal of innovations, 6(2), 57-60, ISSN No-0974-7141.

  ARTICLES PUBLICATIONS:

1.     Singh, Surabhi.(2021).AI powered Marketing, Times of India, Blog, Marketing Swan, October, 2021.

2.     Singh, Surabhi. (2020).Programmatic Marketing: An effective digital marketing, Times of India, Blog, Marketing Swan, Oct7, 2020. https://timesofindia.indiatimes.com/blogs/marketing-swan/programmatic-marketing-an-effective-digital-marketing/

3.     '''Singh, Surabhi. (2020).Social Entrepreneurship-A silent support for business and society''', Times of India, Blog, Marketing Swan, Sep24, 2020. https://timesofindia.indiatimes.com/blogs/marketing-swan/social-entrepreneurship-a-silent-support-for-business-and-society/

4.     Singh, Surabhi. (2020).Urban Mobility: Challenges and Solutions. Urban Transport Infrastructure, 2(7), ISSN: 2581-8023. http://online.fliphtml5.com/dfhai/dbla/#p=52.

5.     Singh, Surabhi. (2019). Disruptive Marketing- Opportunity and Threat to Urban Transport. Urban Transport Infrastructure, 1(2), ISSN: 2581-8023, January. https://issuu.com/urbantransportnews/docs/urban_transport_infra_january_2019.

6.     Singh, Surabhi. (2018). Opportunities and Challenges of Data Analytics for Sustainable Development. Urban Transport Infrastructure Magazine, 1(1), ISSN:2581-8023, https://urbantransportnews.com/opportunities-and-challenges-of-data-analytics-for-sustainable-development/.

7.     Singh, Surabhi. (2018). Design Thinking in Digital Marketing for Employee Engagement, Marketing Mastermind, ISSN 0972-5156, IUP Publications.

8.     Singh, Surabhi. (2016). Digital India, Disha, Monthly Newsletter Quarterly (July-September), GMA.

CASES PUBLICATIONS:

1.     Parsa, H G., Singh, Surabhi., Narapareddy, Vijaya. (2021). Swachh Bharat Campaign and the Indian Tourism Industry: Strategic Challenges and Cultural Impediments, Sage Business Case, https://dx.doi.org/10.4135/9781529761764, https://sk.sagepub.com/cases/swachh-bharath-clean-india-campaign-tourism-industry 

2.     Singh, Surabhi. (2020).Tata Nano: End of the Road for India's Cheapest Car, Case Centre, product id- 520-0107-1,

https://www.thecasecentre.org/educators/submission/portfolioProduct?&&id=172355, October.

3.     Singh, Surabhi. (2019). Organization Culture at Tinder, Case Centre, Product id-519-0103-1, https://www.thecasecentre.org/educators/submission/portfolioProduct?id=163611, July

4.     Singh, Surabhi. (2018'''). Innovations in Patanjali Brand for its Sustainable Growth', Case Centre'' with product id- 518-0061-1, https://www.thecasecentre.org/educators/submission/portfolioProduct?id=153691

5.     Singh, Surabhi., Chaturvedi, Mukesh. (2018). General Motors Stops Selling Cars in India, Case Centre in 2018 with product id- 318-0177-1. https://www.thecasecentre.org/submission/portfolioProduct?id=153691

6.     Singh, Surabhi. (2018). Future Group targets $6.2 billion Retail business in 2018-19, Case Centre with product id- 518-0068-1, https://www.thecasecentre.org/educators/submission/portfolioProduct?id=153700

INTERNATIONAL CONFERENCE PUBLICATIONS:

1.     Singh, Surabhi. (2018).Consumer attitude towards Reliance Jio in India, Conference proceedings, ISBN: 978-1-943295-08-01.

2.     Singh, Surabhi. (2016). Customer Perception of Online retailers in India, Conference proceedings, ISBN 978-1-943295-04-3.

3.     Singh, Surabhi. (2014). A study of marketing issues in Non-Profit Organization: Social Welfare and Planning for Urban-Rural Development Society, Bloomsbury Academic Reference Series, ISBN-978-93-84898-58-8.

4.     Singh, Surabhi. (2013). Service Quality Gap Issues in Online Banking, ICMIS -2013 Conference Proceedings, ISBN 978-81-924713-4.

5.     Singh, Surabhi. (2013). A study on Marketing Strategies of Morpheus: A real estate company, Bloomsbury Academic Reference series with ISBN-978-93-82951-43-8.

6.     Singh, Surabhi. (2012).The influence of marketing strategies on software firms. Bloomsbury Academic Reference series with ISBN-978-93-82563-41-9.

7.     Singh, Surabhi. (2011). Sustainability issues of Heritage Vikas Sansthan. Macmillan Advanced research series with ISBN No 978-935-059-038-6.

NATIONAL CONFERENCE PUBLICATIONS:

1.     Singh, Surabhi., Kumar, Amol., Singh, Ajay. (2018'''). Prospect of Rural Tourism in India with a Special Reference to Madhya Pradesh Region''', Proceedings in National Seminar of Institute of Hotel Management, Catering Technology, and Applied Nutrition, ISBN- 978-81-8204-100-4.

2.     Singh, Surabhi. (2016). Impact of Digital Marketing on Indian Rural Banking, Conference Proceedings, AIMA's 10th National Research Conference in 2016.

3.     Singh, Surabhi. (2016). Factors Influencing Digital Learning for Skill Enhancement programs in India, Conference proceedings, International Information Management Association, Inc. IIMA-2016. http://iima.org/files/Proceedings%20of%20Abstracts%20of%20the%20IIMA2016.pdf.

4.     Singh, Surabhi. (2016). Sustainability of Digital Marketing for Future Business   Prospects, Conference proceedings, Excel Publication with ISBN-978-93-85-777-22-6.

5.     Singh, Surabhi. (2015). Marketing Strategies of online Grocery in India, Conference Proceedings with ISBN-978-93-85000-46-1.

6.     Singh, Surabhi. (2014). A study of Consumer Buying behavior of Perfume in India. Conference Proceedings with ISBN-978-93-81212-95-0.

7.     Singh, Surabhi. (2013). Emerging trends in Internet banking in India. Conference Proceedings, IMS Publishing house with ISBN – 978-81-921148-4-2.

8.     Singh, Surabhi. (2013).Consumer Behaviour and Innovative Marketing, IMS Noida's 3rd International Marketing Conference Souvenir.

9.     Singh, Surabhi. (2012). CRM Best Practices in India, Conference Proceedings with ISBN- 978-93-81505-29-8.

10.  Singh, Surabhi. (2012). Impact of Innovations in Rural Marketing: A Case Study of HUL, Conference Proceedings with ISBN -978-93-81505-42-7.

11.  Singh, Surabhi. (2011). Creating and sustaining customer value, Macmillan Advanced Research Series, ISBN 10:0230-32275-1.

12.  Singh, Surabhi. (2011). Trapping the growth potential of the rural market in India, IMS Publishing House, ISBN – 978-81-921148-1-1.

     BOOKS:( SCOPUS Indexed)