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Samdasoo

From Wikipedia, the free encyclopedia

Jeju Samdasoo is a brand of natural mineral water bottled by Jeju special self-governing Province Development Corporation(JPDC). It is obtained from volcanic aquifer 420m underneath Mt. Halla in Jeju Island. Jeju Samdasoo has satisfied the quality standards of NSF, US FDA and Japanese Ministry of Welfare.

History
-Early Era People in Jeju Island would carry spring water or rainwater from nearby places using ‘Mulheobeok(bucket)’ and fill up ‘Mulhang(big jar)’. They had to live and endure hardship of walking several kilometers to find fresh water when draught hit the region. ‘Mulheobeok’ that has been passed down the generation gradually disappeared and remains in the memories of Jeju people through the photographs as the thing of distant past.

-Modern Era In 1945, A simplified waterworks supply system was installed in just 3 regions of Seogwipo-si, Jeju Island, namely Jeongbang, Hogeun and Sanghyo.

In 1957, Geumsansuwon, the first modern waterworks supply was completed in Jeju Island.

In 1960-1970, There has been an ongoing development of water resources and the waterworks supply system, including a simplified water supply system in Sancheondan and Yeolanji, a water reservoir in Eoseungsaeng, and water Resources in Woeidochen, Gangjung-cheon, Seolim and Ongpo.

In June 1966, President Park, Junghee drew the design for a basic outlay for the development of water resources in Jeju Island, initiating a development project for the 100,000 ton capacity Eoseungsaeng water reservoir, which was completed in December 1971

In 1985, with a complete resolution of its water supply problems, Jeju Island achieved a waterworks supply rate of 99.9% to its residents.

In December 1995, JPDC successed in pumping out natural ground water from 420m underneath Mt. Halla.

In January 1998, with successful excavation for the development of bottled ground water, Jeju Samdasoo factory was constructed.(Samdasoo factory is located in Gyorae Village, where the precipitation is so high that it is impossible to farm on this part of Island. The village is also the only site on Jeju Island with authorization to draw mineral water.) Within 3 months of its launch of Feb 24, 1998, Jeju Samdasoo became the leader in bottled water market(value MS 44%) in Korea, and has maintained this position ever since.

Jeju Island
Jejudo (also known as Jeju Island) is a volcanic island. With a surface area of 1,846 sqkm it is the largest island 130 km off the coast of the Korean Peninsula, and the main island of Jeju Province of South Korea. The island contains the natural World Heritage Site Jeju Volcanic Island and Lava Tubes. A central feature of Jeju is Hallasan, the tallest mountain in South Korea and a dormant volcano, which rises 1,950 m above sea level.

The island was created entirely from volcanic eruptions approximately 2 million years ago, during the time period extending from the Tertiary to the beginning of the Quaternary period, and consists chiefly of basalt and lava. The eruptions took place in the Cenozoic era. It has a humid subtropical climate, warmer than that of the rest of Korea, with four distinct weather seasons. Winters are cool and dry while summers are hot, humid, and sometimes rainy.

Jeju Island was voted as one of the New 7 Wonders of Nature in 2011 due to its beautiful and clean environment. Jeju Island records the highest level of rainfall in Korea and 46% of the total rainfall permeates underground and forms the abundant ground water. Due to the dozens of volcanic layers, natural self-purification characteristics, water quality is very pure and clean.

Reference
1. Jeju Samdasoo(Imagine your Korea) http://english.visitkorea.or.kr/enu/ATR/SI_EN_3_1_1_1.jsp?cid=1884346

2. Jeju Samdasoo – drinking water from Korea http://www.ke5ter.com/archives/2011/03/11/jeju-samdasoo-drinking-water-from-korea

3. The Geology of Jeju Island http://terms.naver.com/entry.nhn?docId=2118443&cid=51055&categoryId=51055

4. Visit Korea http://english.visitkorea.or.kr/enu/KOO/OO_EN_13_4_2.jsp?gotoPage=13&cid=1188242

5. New 7 Wonders of Nature https://nature.new7wonders.com/wonders/jeju-island-korea-south/