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= Soirée Caviar = Soirée Caviar is a private brand that was launched in December 2017, and the first to retail caviar to the luxury market in Sri Lanka. The brand also promotes the culture and cuisine that comes with its eastern-European heritage by organizing experiences around this delicacy.

Background
The idea for Soirée Caviar was conceived by Shamsudeen Hakkem, who first moved to Ukraine at 17 to complete his secondary education. In 2011, he was appointed first Ukrainian Chamber of Commerce and Industry Official Representative to the Socialist Republic of Sri Lanka. Life, work, and travels in Eastern Europe familiarized Hakkem with the elite society, their lifestyle and cuisine, though it was witnessing caviar and its influence in fostering good diplomatic relations that left the greatest impression, and which motivated him to launch Soirée Caviar after returning to Sri Lanka.

Historical Context of Caviar
Caviar is the eggs that come from the sturgeon, a fish that is typically found in the waters of the northern hemisphere, whose existence dates 250 million years back to the dinosaur age. Once served in bars as free appetizers like nuts are today, the exoticism and intrigue associated with the way caviar is harvested, and the endangered status of sturgeon population in the wild have elevated caviar to a symbol of luxury.

The Product
Soirée Caviar acquires its product from Admiral Husso, a Belarusian company that is a major producer and retailer of exclusive organic black caviar. Soirée Caviar features three of their product ranges (Catalog): 1) Sterlet, 2) an Original line that preserves the taste of classic caviar, 3) a Premium line that has a more refined aroma due to an extra step in the purification process, and has a mellow finish unlike the hints of spiciness found in the Original range.

Sourcing Caviar
Due to strict laws against poaching sturgeon in the wild, Soirée Caviar imports its produce from CITES authorized aquacultural farms that maintain pristine conditions to ensure that the refined taste of quality caviar is not affected by its environment. CITES authorization is a legal document required for exporting caviar as wild sturgeon is protected under the UN Convention on International Trade in Endangered Species of Wild Fauna and Flora.

Response
Caviar is a delicacy which comes with its own elegant culture and lifestyle, and is a convening point for like-minded people with refined values and tastes. Since the launch of Soirée Caviar, Sri Lanka sees a growing interest in this exclusive product. Five-star hotels in Colombo are broadening the experience of caviar in their menus with Soirée Caviar to be an attraction point for tourists, diplomats, and high-end customers with refined palates. Caviar is popular among the diplomatic community in which it has always held historic significance in developing good relations, and is also featuring at niche gatherings in the art and fashion worlds. In this way, various industries in Sri Lanka are embracing caviar and its connotations of luxury and prestige to add value to their own image, which in turn, lends itself towards a progressive perception of the country.