User:SvenAERTS/Communication strategy

A Communication Strategy is a part of the Business Plan where the strategy of communication of an entity is developed towards the parties it identifies, such as itself, customers, partners and third parties and the other way round, how these parties responses and reactions towards the communication sent out is dealt with and managed.

In the Communication's Strategy Plan Of Action, the Plan of Action or Actions are developed and laid out on how the Communication's Strategy will be put in practice towards each and every single party that has been identified.

In the Communication Operational Plan, the Plan of Action parameters are filled out such as who, what, where, how often, when, time-lines are followed-up, control-loops are feed-backing to the management and Operational Management of the Communication Strategy and eventually the General Management, CEO, Board of Directors and Advisers to the Board of Directors, etc.

The Communication Manager is responsible with the Communication Departments Team for the good implementation and feedback of the Communication Strategy to the General Management.

One of the first things the Communication Manager and Communication Departments Team will be asked is to do is to observe how the communication of the organization or entity is going as it is, report and propose a Communication Strategy. A good idea is to see of the Communication Strategy of the organization or entity would benefit from embedding or aligning itself or on the contrary break away from Communication Strategies from larger entities it is part of or seen part of. This will grow or start a continuous exchange of viewpoints between all departments and parties in the organization and eventually and on regular intervals the Communication Management Team, the Communication Manager, the Management Board, CEO, Board of Directors and Advisors to the Board of Directors will take decisions on what options to go for.

= Colors and Logo = The Logo, Images, Colors and complete experience the organization should carry and could benefit from are managed by the Communication Department.

The use of colors in a Communication Strategy
Colors invoke universal, subjective and culturally defined connotations that are very valuable to know of when developing the Communication Strategy and the actions in the Communication Strategy's Plan of Action.

The use of forms and symbols in a Logo in a Communication Strategy
Forms and symbols invoke universal, subjective and culturally defined connotations that are very valuable to know of when developing the Communication Strategy and the actions in the Communication Strategy's Plan of Action.

= Business Cards = Concerning every Business Card the organisation wants to use, decisions will have to be taken such as
 * with picture or not
 * a Business Card with pictures may contain a background picture of the company's building and a picture of the employee who's business card it is.
 * waterproof or not
 * front and backside print or not
 * a color that stands out from regular Business Cards or not
 * a form that stands out from regular Business Cards or not



= Website =

= Flyers / Leaflets / Posters / Prospectus =

= Phone/Voice Communication Strategy =

= Email Communication Strategy =

= Training of Personnel and Link with Human Resources Management =