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Mäser Austria is an Austrian manufacotrer of sportswear, maily for winter sport.

Benedikt Mäser founded the company in 1884 in his hometown of Dornbirn. In 1931, the company launched the Elastisana brand, which in 1966 was changed to Mäser. The "m" logo was established in 1975 as the official trademark, as seen in the image to the right. At the same time the company designed a turtleneck with a quarter leanth zip, see photo, called ski turtleneck och ski polo, frequently used amoung down hill skiers in this time, like Franz Klammer and Pirmin Zurbriggen. The company was taken over in 2001 by MVB Beteiligungen AG in Plettenberg and changed its name to Mäser Austria GmbH in 2005. The company now has its administration in Düsseldorf, its distribution center in München Munich and its design department in Vienna. Towards the end, i.a. supermodel Cindy Crawford advertising for fairs.

Externa länkar

 * Mäser Austrias webbplats