User:Swaglittlejohn

Bargain Buys
Bargain Buys is a e-commerce company based on the discount, created in 2009 Bargain Buys is a division of Ricochet Publishing.

The Ricochet Publishing head office is in Port Elizabeth, South Africa and publishes a number of magazines in addition to Bargain Buys. Ricochet Publishing has representatives in the Western Cape, Eastern Cape, KZN and Gauteng.

Business Model
The original business model could be the social & local buying. Indeed Bargain Buys initially started with Port Elizabeth, with a very local strategy. But the matter of people and time does not exist, compared to other e-commerce companies like Groupon, Wicount or Eish Coupon.

The discount start from 33% off, and it can go up to 50%. The offers are usually available for 5-6 months. Those offers can be: - Accomodations and gataways - Activities - Beauty and health - Children - Clothing, Jewellery and Accessories - Entertainment - Furniture and home - Game reserves and Safaries - Personnal - Restaurant

Geographic Markets
Bargain Buys is based in Port Elisabeth, with a very local offer at the beginning. But since 2009, the company is trying to offer bargains all around the South African territory, by reaching big cities like Johannesburg, Cape Town, or Durban.

Competitors
International companies like Groupon or Living Social are leaders, especially in the United States, Canada, or United Kingdom. The South African e-commerce market is also growing fastly, with more than fifteen companies offering discount all other the territory.