User:Swapage/sandbox

= Expert-To-Expert Sales & Marketing = Expert-to-Expert sales and marketing is a strategy within sales and marketing where expert at selling organisation reach and inform expert buyers using their insights into the shared field of interest.

Description
Experts buy and sell some of the most valuable products and services. Whether it be Legal Services, IT Services, Consultancy or a company that is being bought or sold, the individuals on both sides of the table are extremely knowledgeable about their niche. A General Counsel is often as qualified as the lawyers they instruct, similarly a CTO has very deep domain knowledge.

The conversations and interactions between these buyers and their suppliers are high-value and very expert.

The Expert-to-Expert marketing methodology puts the Experts at the centre of the process, focussing on their needs and those of their community. The approach relies on both creating and sharing information and insights that help and advance the knowledge of the recipient.