User:Syagnikbanerjee/sandbox

Professor Syagnik Banerjee is an educator and researcher who specializes on the transformation in Marketing, Consumer Behavior and Public Policy driven by mobile technologies and context-data. Tenured In 2014, he was promoted to Professor of Marketing at the University of Michigan–Flint by the University of Michigan. He is also an Affiliate Professor at the Michigan Institute of Data Sciences (MIDAS) at University of Michigan, Ann Arbor.

Career
Syagnik Banerjee received a doctor of philosophy degree in Business (Marketing) from the University of Rhode Island, MBA (Marketing) from International Management Institute, New Delhi, and his Bachelor in Science (Economics) from Presidency College, Kolkata. He joined academia with four years of post-MBA industry experience in consumer packaged goods, logistics, tracking and telecommunications.

Research Contributions to Marketing
Through more than a decade of research on marketing effectiveness, he has illustrated the convenience-intrusion conflict in location-based advertising, the effects of delivery tactic, User Interface and User privacy on Mobile monetization, and how to identify prime time for geo-targeting. Similarly, his research on developing insights from mobile context data have included deciphering perceived positioning of brands from customer movement location history, mining travel sentiments from geolocated tweets  and leveraging hyperlocal word-of-mouth. On the public policy front, he has elaborated the role of wearable devices in compromising health privacy, the utilization of geolocated tweets in enabling advertising transparency and the significance of Location Privacy under geosurveillance.

Contributions to Education
He co authored a book on M-Powering Marketers in a Mobile World in 2017 and also created the first academic course on Mobile Marketing for Medill School of Journalism at Northwestern University, USA in 2013. He also developed, in collaboration with the Heartland Mobile Council, a Certificate in Mobile Marketing and offered it through a workshop in Chicago, Illinois, in 2014. He offered a similar workshop on Mobile Marketing at International Management Institute, Kolkata, in 2015. In 2009, he helped the University of Michigan-Flint win a statewide award from Michigan Minority Business Development Council by deploying live projects from companies in his classroom experience.