User:Syam prathipati/Four S's of communication

Four S‟s of communication (i) Shortness-Shortness economizes on words. Message should be as brief as possible

(ii) Simplicity-Simplicity impresses. There is a famous "KISS" principle in communication – it says that the message should be kept short and simple.

(iii) Strength- Strength of message convinces receivers about the desirability of the idea(s). Messages should deliver the conviction of the teller.

(iv) Sincerity-The quality of sincerity ,appeals to everyone especially the receivers of messages. ...