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Founder of the Sentinel, Leon Washington Jr., quickly built a reputation as an activist among the Black community in Los Angeles. Knowing the reach the Sentinel had with African-American readers, Washington ran the "Don't Spend Where You Can't Work" campaign in the newspaper during the Great Depression to encourage readers to fight for their rights and demand fair treatment. Washington also published reports to shed light on the discrimination and racism against African-Americans in Los Angeles.

Washington began as a reporter for the California Eagle, the first prominent black newspaper in Los Angeles, he later moved on to create the Sentinel.

Source: L.A. City Limits: African-American Los Angeles from the Great Depression to the Present. Josh Slides. 2003

Cite: Sides, Josh. L.A. City Limits: African American Los Angeles from the Great Depression to the Present. 2003.