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InsideUp, Inc. is an online lead generation company and publisher of educational resources intended to help businesses searching for service providers. The company was founded in 2008 by CEO Asad Haroon. InsideUp's U.S. headquarters are located in San Diego, California, and the company's subsidiary, InsideUp Web Development Private Ltd., is located in Indore, India.

InsideUp Web Development staff in India support the core lead generation technologies, mobile software and other applications designed to enhance the capabilities of the InsideUp lead generation platform.

The company's Web site, InsideUp.com, uses customer profiling technology, which matches data entered by visitors to the site, usually representatives of businesses seeking information about specific services, to service providers, or vendors, who are qualified to provide the needed service. Up to five vendors are chosen based on the site visitor's answers to a survey regarding the business's needs in relation to the service about which they are inquiring. This "vendor-matching" service is provided at no cost to the inquiring party. The Web site also publishes a buyer guide for each category, as well as videos and blogs offering supplemental information and tips for choosing a vendor.

Business service providers use InsideUp.com to educate prospects, participate in quote requests and source category specific leads. InsideUp clients include Verizon, Mozy, Progressive Insurance, 8x8, Nextiva, ADP and Storage Guardian.

History
In 2012, InsideUp initiated its Cost per Syndication product to provide clients with an additional means of generating leads while educating potential buyers. Each client branded buyer guide functions as a direct sales tool that provides information related to the services of a specific vendor. The company also uses telemarketing and social media to promote the services of its clients.

InsideUp clients can receive leads by email, in their InsideUp dashboard, and have them uploaded to a Customer Relationship Management system. The InsideUp platform integrates with the SugarCRM, SalesForce, Infusionsoft, and Microsoft Dynamics CRM systems.

InsideUp has published 3 white papers: What Every Business Services Marketer Should Know about Online Lead Generation, Effective B2B Lead Nurturing Means Maximum Gains, and Using ROI Metrics to Ensure Optimal Lead Quality.

History