User:TRIUDAT/Murray Newlands

Murray Newlands is an author, reporter, and social media consultant. He is the founder of Themail.com, a publication that covers performance and mobile marketing. Newlands is also the founder of Influence People, a full service international marketing and public relations agency located in San Francisco, California.

Background and work
Newlands settled in the United States under an O1 visa in 2011. He commonly speaks about various forms of marketing at events in the US and Europe and he is the organizer of the Social Media Marketing event in San Francisco.

Murray is an advisor to a number of San Francisco startups, including the marketing and advertising firm VigLink.

As of 2013, Newlands is a contributor to Adrants.com, Adotas.com, Search Engine Journal, and other publications. He is the author of the 2011 book, Online Marketing: A User’s Manual (published by John Wiley with a forward by Chris Brogan), which outlines methods for digital marketing.

In addition to Newlands’ work in marketing, he is the founder and editor of the news and information site TheMail.com.

Views on social media and marketing
In an April 2012 interview with Forbes magazine, Newlands proposed that the advent of social media has fueled a growing distrust of brands and the way that brands portray themselves to the public. He proposed that sharing through social media has created new channels through which brands can trustfully communicate their messages.