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ARTICLE Single (music)

CONTENT

Intro
In the music industry, a single is a type of release, typically a song recording of fewer tracks than an LP record or an album. This can be released for sale to the public in a variety of different formats. In most cases, a single is a song that is released separately from an album, although it usually also appears on an album. Typically, these are the songs from albums that are released separately for promotional uses such as digital download or commercial radio airplay and are expected to be the most popular. In other cases a recording released as a single may not appear on an album. Despite being referred to as a single, singles can include up to as many as three tracks. The biggest digital music distributor, iTunes Store, accepts as many as three tracks less than ten minutes each as a single, as does popular music player Spotify.

Historically, when mainstream music was purchased via vinyl records, singles would be released double-sided. That is to say, they were released with an A-side and B-side, on which two singles would be released, one on each side. Moreover, traditionally, only the most popular songs from a previously released album would be released as a single. In more contemporary forms of music consumption, artists release most, if not all, of the tracks on an album as singles.

Music Videos
The creation of music videos changed drastically ever since the unique music videos of Michael Jackson. The most influential music video by Micheal Jackson was "Thriller" in 1982. The mini-movie was directed by John Landis. People turned from simple choreography and backdrop to original moves, like the moonwalk, and special effects. Due to Jackson’s advances in the music industry, music companies are willing to pay for directors to bring life to music. In the modern era, music videos have become just as important as the music itself. That is because of the effects music videos have on their audiences.

The transition of the content of music videos is also gradually changing. Music videos have moved from topics like money and girls to more creative and relatable topics. Music companies are encouraging music video directors to implement new ideas and create trends or fads. However, the change has to start with the musical artist because the music video reflects their song. Music videos are a combination of ideas from the artist, director, the company, and the audiences, so when all the groups want to move toward a new age, then the music industry can grow.

A specific advancement in the music industry is the use of computer generated imagery, CGI. The first use of digital imagery was in 1985 by the Dure Straits' in "Money for Nothing." The use of CGI has let directors express their creativity and complexity in their music videos. To merge the CGI and the actual shots, companies like Buf use morph. However, people urge directors to minimize the use of CGI because it can ruin the music video, it will never be as good as a real shot.

Culture
A related development has been the popularity of mobile phone ringtones based on pop singles (on some modern phones, the actual single can be used as a ringtone). This in turn encouraged interest in file sharing software on the internet like Napster for single recordings initially which began to seriously undercut the music recording market.In 2010,

Digital Era
“Today, Spotify is the world’s most popular music streaming subscription service with a community of 207m users, including 96m subscribers, across 79 markets. We are the largest driver of revenue to the music business today.”

"RealNetworks spun off its streaming music service Rhapsody so that it could flourish as a standalone business. In 2011, Rhapsody acquired Napster and its name." Today our partnership with Napster remains strong. In “RealNetworks now owns 84% of Napster and will operate it as an independent subsidiary.”