User:Tahreer Abu Hmeidan

Tahreer Abu Hmeidan She graduated from Yarmouk University in 1999 with a B.A. in English Literature as a major discipline and French language as a minor discipline. She started her career working for the healthcare industry in 1999. she showed passion in managerial functions which led her to get her Master's degree from Amman Arab University in Jordan in Business Administration with a focus on the Marketing field. She started to figure out that the healthcare system in Jordan is so commercialized and they are selling their services as an ordinary brand; which motivates her gut to work hard in building the brand name for one of the hospitals she was working for that time. A short time later, she suffers from improper management which lacks knowledge and experience. Then she moved to the aviation field to dig deeper into other areas of marketing practices, and she works as a marketing and sales manager for an aircraft engine shop to master the B2B marketing strategies and closing deals. Three years later, she came back to healthcare with the title of regional marketing director, and she started her Ph.D. at the University of Bedfordshire to learn more about digital marketing and brand equity. She works as a trainer in several organizations sharing her experience and knowledge in marketing, digital marketing, and brand management, she is working as a marketing consultant as well for small to medium enterprises.