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= Customer Profiling = The activity of establishing customer profile is named customer profiling. Customer profiling involves various considerations and features which most of them focus on the relations between the commerce circumstance such as a series of virtual accesses to the website, a tangible location, or a specific moment. Besides, these business contexts accompanied with the generalisations which are able to be generated about communications that appear among any of these particular contexts.

Definition
Customer profiling refers to the data collection and data analysis process of customers. To be specific, the process includes collecting integrated data about customers, determining the data to generate information about customer behaviours, likes and dislikes, and other personalities so that the presentation of created information allows decision makers in different processes that dealing with customers to advance effective actions. The different trait values of the customer are integrated and adopted to divide groups within the customer community in various measures refer to expected customer behaviours. In other words, it is a technique to generate a description of customers, which provides a company with help to decide design determinations regarding its service. Customers of an enterprise are cataloged into parties of those experiencing comparable purposes and traits. Furthermore, a representation with a depiction, an image, and a label is attached to each group. A simple instance is able to contribute further understandings about customer profiling. Applying gender to break down the population into males and females, which enables experts to examine various purchasing activities grounded on gender. If there are vital dissimilarities in purchasing patterns, it might guarantee alteration to customer communications basically relying on the gender.

Application
Approaching as close as possible to customers enables companies to continually strengthen relationships with customers and to raise their confidence toward companies. It is meaningful for companies to understand modern customers who are able to contribute further data than previously but simultaneously require an improved standard service as they are more critical and discriminating. By utilising data of general characteristics, personalities, and manners, marketers are able to associate with clients efficiently and assort them effectively. Organising consumers into specific sectors allows firms to definitely tailor practical marketing communication for particular kinds of consumers. Customer profiling is related to an assessment of consumers in accordance with the length of time they have been consumers, the level of growth of their business and lines of merchandise, and the life cycle stage of those merchandises. It includes companies focusing on the particular, altering requirements of their consumers, and for those requirements to be reacted in merchandise planning. The sensitivity of an industry to the needs of customers benefits the development of new product so as to satisfy the customer requirements on the products they finally purchase.

Characteristic
Customer profiling mainly based on three categories of data: demographic features, psychographic features, and behavioural features. Demographic features are generally applied to characterise individual within a population. These aspects are able to be integrated to typify the structure of groups. Psychographic features represent for acquired qualitative aspects of an individual. For instance, personality, lifestyle, and interest are parts of psychographic attributes. Behavioural features are related to the evaluation of recorded data which indicates common patterns.