User:Tanoy Chakraborty/sandbox

Overview
Shaadilogy.com is an eCommerce platform that caters to wedding shopping, planning and organizing. Shaadilogy’s online store features designer apparel, accessories and gifts. In addition to its online offerings, Shaadilogy has organized and participated in several pop-up exhibits and shows in India, featuring products from renowned Indian designers. It is headquartered in Kolkata, West Bengal.

Partners
Shopping being an integral part of weddings, they decided to build a platform that eliminates some of the stress associated with wedding shopping and planning. Shaadilogy, launched in October 2016 is a one stop shop for all the wedding arrangements. Shaadilogy is owned by Kaizen Webtech LLP.

History
Shaadilogy’s founders are Aayshya Jhunjhunwala and Vasundhara Mantri, and it was launched in end 2016.

Aayshya Jhunjhunwala began her career as a psychologist and a counselor, after graduating with a Masters in Psychology from Aston University, and prior to that, an undergraduate program in the subject from the University of Nottingham. Her knowledge of consumer psychology is invaluable to Shaadilogy. She heads the chief of operations.

Vasundhara Mantri is one India’s leading fashion jewelry designers, known for her eponymous label, Vasundhara. Having showcased at leading fashion weeks in India, and participated at several events abroad, she is widely regarded as a pioneer in India’s fashion jewelry space. Having launched her label twelve years ago, when the fashion jewelry industry in India was at a nascent stage, Vasundhra has, over the years, remained undeterred in her resolve to bring creativity, art and cutting-edge innovation to costume jewelry. Her role in Shaadilogy is of a curator.