User:Tariq khan

Advertising and its effect on society Advertising simply played vital role in promotion and increase the sales of company or organization. Advertising any paid for of nonpersonal presentation and promotion of idea, goods or service by an identified sponsor media. Evidence of advertising can be found in cultures that existed thousands of years ago, but advertising only became a major industry in the 20th century. Today the industry employs hundreds of thousands of people and influences the behavior and buying habits of billions of people. Advertising spending worldwide now exceeds $350 billion per year. In the United States alone about 6,000 advertising agencies help create and place advertisements in a variety of media, including newspapers, television, direct mail, radio, magazines, the Internet, and outdoor signs. Advertising is so commonplace in the United States that an average person may encounter from 500 to 1,000 advertisements in a single day, according to some estimates The adverting simply many types which provide the information by the producer to its customer or consumers information advertising, persuasive advertising, Reminder. The main role of advertising to capture the high share of market and direct target the customer means by consumers and its competitors. The producer made cost on advertising. Advertising is not simply the things at which enough to capture the market share in mind of consumer, but firstly made advertising cost should they bear and than Running cost of that particular Advertisement. For this reasons the company’s made budget how many advertised with how much cost. In

America the company spend a lot of amount on the advertisement and the rest of the world, but in Pakistan the company not so much amount spend on the advertisement .the many top company of the world, which spending on advertising, Procter & Gamble Co. $4747.6M, Unilever $3428.5M, General Motor Corp. $3193.50M, Ford Motor Corp. $2229.50M, Nestle $1833.00M, Toyota Motor Corp. $0692.40M.these top companies of the world spend so many amounts on Advertisement. That’s why they capture the high rate of market shares. Because they know the necessary of Advertisement. In that advertisement Coca-cola co Brand name simply goes up $75B and Nike $10B. In world every country simply fixed the budget for spending on Ad’s. in world wide there per capita spending of 1998.U.S $437.60, Japan $262.60, U.K $248.90, Germany $237.50, France $167.00, Canada $157.40, Span $122.80, Italy $121.50, Brazil $52.10. In U.S certain association who monitor all the work of Ad’s some of these are Bolter Business Beaurouro Established in 1961, National Advertising Review Council Established in 1971.Federal Communication Commission, etc. all of these association work for the regulation of the advertisement on media Print as well as Electronic. In Pakistan Ptv charge the amount of One Minute Advertisement Rs.300, 000/- b/w the 9:00 P.M News Break. For advertising firstly made the selection of media which is suitable and watch Maximum consumers. The advertisement made high impact on the Gross income .some the top Worldwide Organization are, Omnicom $5743.4m,Interpublic Group of Cos.$5079.3m,WPP Group $4819.3m,Havas Advertisement $2385.1m,Dentsu $2106.8m.etc. Although advertise has great importance in the promotion of any business but at the same time the muddle of advertisement has to some extent negative impact on the daily life of human life. Many companies are doing their marketing with having lots of advertisements. Due to the lot of T.V ads people usually get aggravated while during watching their favorite programs. Due to Advertisement the most of the people doesn’t know what is better thing and which is harmful for me ,because the companies show that that is the best product you every seen. The clutter of advertising made the consumers complex and advertisers only show the good aspect of the good or their product not the bad aspect of their product. There are thousands of bill boards in every city of Pakistan which are not good impression on the customers. Instead of spending lots of finance on the clutter of advertisement made the consumers and customers not buy the product. Instead spent a lot of finance on the clutter of advertisement the company spent some portion of the finance on the social marketing which is the effective way of motivating low income and high risk people to adopt healthy behavior, including the use of needed  health product s and services. The companies can have great success with having advertisement to the accepted able limit of their customer, with clutter of advertisement the customers can not be attracted at all or it will be very difficult to attract customers with litter of advertisements. The companies must insure that the clutter of advertisement is not suitable to capture the market but it may possible that the consumers are irritated from the product advertisement. The company mainly relies on the Good Advertisement but not clutter of advertisement which complex the consumers and its customers.

T ariq Khan MBA 20

M.A.JinnahUniversity Islamabad.