User:Tarynsuffish13/Streaming television

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Internet television is common in most US households as of the mid-2010s. In a 2013 study by eMarketer, about one in four new televisions being sold is a smart TV. Within the same decade, rapid deployment of LTE cellular network and general availability of smartphones have increased popularity of the streaming services, and the corresponding apps on mobile devices. On August, 18, 2022, Nielsen reported that for the first time, streaming viewership has surpassed cable. Streaming services make it possible for people to have customized entertainment. Streaming and social media have a relationship. What you do on social media can cross over to what comes up on your streaming service. This media environment allows users to have control, choice and opportunity. They can find more personalized content. These streaming platforms use algorithmic recommendation systems which use data to find the users interests. When you go on the homepage where you see options that are “recommended” for you.

Considering the popularity of smart TVs, smartphones, and devices such as the Roku and Chromecast, much of the US public can watch television via the Internet. Internet-only channels are now established enough to feature some Emmy-nominated shows, such as Netflix's House of Cards. People will subscribe to internet TV just so they can watch the shows on it. The companies have originals shows that are only available on their platform. This is great for business because people will pay to have access to these shows. Many networks also distribute their shows the next day to streaming providers such as Hulu Some networks may use a proprietary system, such as the BBC utilizes their iPlayer format. This has resulted in bandwidth demands increasing to the point of causing issues for some networks. It was reported in February 2014 that Verizon is having issues coping with the demand placed on their network infrastructure. Until long-term bandwidth issues are worked out and regulation such at net neutrality Internet Televisions push to HDTV may start to hinder growth.

Aereo was launched in March 2012 in New York City (and subsequently stopped from broadcasting in June 2014). It streamed network TV only to New York customers over the Internet. Broadcasters filed lawsuits against Aereo, because Aereo captured broadcast signals and streamed the content to Aereo's customers without paying broadcasters. In mid-July 2012, a federal judge sided with the Aereo start-up. Aereo planned to expand to every major metropolitan area by the end of 2013. The Supreme Court ruled against Aereo June 24, 2014.

Some have noted that as opposed to broadcast television, with demographics of mostly "unspokenly straight" white viewers, cable, and with streaming services, dollars from subscription can "level the playing field," giving viewers from marginalized communities, and representation of their communities, "equal power."