User:Taylorkate123/sandbox

Studies have shown that while advertising to children is effective and the child usually can recall what he/she was shown, it can cause conflict between the child and the parent. When a parent says "no" or "not now" to a child they will tend to throw a fit or start to think that their parent does not listen to them regardless if that is a true statement of not.

Advertising to kids and young people though does contribute in a positive way by bringing awareness to the effects of drug and alcohol abuse. Although a marketer needs to be cautious to how they deliver this because a kids mind is fragile, they can work wonders by steering kids away from a negative lifestyle.

When it comes to advertising to children a director also has to consider the parents of the kids receiving this message. A parent is very cautious to what their child is watching and retaining and they can get real defensive real fast, so while a company tries to create a new advertisement to please the child they now have to take into consideration who else is in the room observing.