User:Tbarboza23/Brand

=== Brand image is the initial customer's perception of a brand that is made based on interactions and the longevity of their relationship with said brand. This is important for any company/business due to the effect a brand’s reputation has on its success (Mullan, 2020). Consumers purchase a brand's product or service as well as what it stands for (Wu, Chao Sen; Chen, Tien-Tze, 2019). If your brand does not convey your message or mission then it is essential to reevaluate your brand and make some changes. ===

=== An example of positive brand image is the company Heinz. They demonstrated positive brand image by conducting an experiment where they anonymously asked the individuals participating to draw a bottle of ketchup from a group of different brands. Of the entire group, most individuals primarily collected a Heinz Ketchup bottle rather than other brands. This suggests that Heinz was the main brand most people purchased when in search of ketchup. This conveys  how a bold and solid brand image can boost your service above your competition. The positive brand image forms a correlation through a consumer's mind, thus allowing the opportunity to strengthen the customer's purchase intent (Wu, Chao Sen; Chen, Tien-Tze, 2019). Building a positive brand image takes time and not that long to destroy. Within different companies and services, the majority of the time there were many competitors. The brand image helps with differentiation. ===