User:Technicolor09

Viva

Viva was a brand of milk, cottage cheese, and yogurt produced by Meadow Gold Dairies, a dairy conglomerate owned by Beatrice Foods since 1905. Viva milk and yogurt were first produced and marketed to both Hawaii and the Contiguous United States in the late 1960's. Viva Milk is still produced by Meadow Gold today, whereas its yogurt and cottage cheese lines have been discontinued. From the late 1960's to the early 1970's, Viva and other Meadow Gold brands were advertised in many colorful television commercials, whose imagery and visual effects referenced the then- prominent 1960's counterculture and hippie movement. Marketing it's dairy products as healthy and low-fat, Meadow Gold promoted Viva as a line of dairy products suitable for both young and older weight-conscious consumers.