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=Gender Advertisements= Gender Advertisements was a book written by Erving Goffman in the 1970s. The book discusses gender as portrayed in advertising. The book is still used today in many college classes. The book discusses clear presentations in advertising, and groups them into different types and theories, including but not limited to relative size, feminine touch, body cant, and function ranking

Relative Size
According to Goffmans Gender Advertisements, Relative size is the advertising phenomenon in which the dominant figure (typically male) is portrayed physically larger than submissive counterparts (typically female).

Feminine Touch
According to Goffmans Gender Advertisements, Feminine touch describes the delicate way women are often portrayed to hold something in the realm of advertising. Most times just barely holding it with the tips of their fingers.

Family
According to Goffmans Gender Advertisements, Family is a social construct where the father has a close bond with the son, and the mother with the daughter.

Function ranking
According to Goffmans Gender Advertisements, Function Ranking is a phenomenon where a man and a women work together, the man is likely to fill an executive role.

Licensed Withdrawal
According to Goffmans Gender Advertisements, Licensed withdrawal is when a person in a visual setting (typically female) seems to be physically or psychologically removed from the present situation.

Ritualization of Subordination
According to Goffmans Gender Advertisements,Ritualization of subordination is the phenomenon where women are constantly being portrayed lying down on their sides or their backs, physically positioning them closer to the ground, instead of standing up tall and holding their bodies erect, like men oftentimes do.