User:Tgiordonello67West/sandbox

Steven Grasse (Steven Grasse; born 9/19/1964) is an American alcohol and spirits entrepreneur and a former Philadelphia “Mad Man.” He is the founder and CEO of Quaker City Mercantile (QCM), the branding mastermind of Hendrick's Gin, the creator of Sailor Jerry Rum, Lo-Fi Aperitifs, QC Shrubs and more.

An alumnus of Syracuse [|Syracuse University’s Newhouse School], Grasse made a name for himself in the 1990s as the founder of Gyro Worldwide, an advertising agency known for re-marketing Puma, Camel, and Coca-Cola to the Generation-X demographic.

Gyro Worldwide executed campaigns for MTV and Budweiser, and in 1997 began work with William Grant and Sons on their portfolio of spirits. In 2007, Grasse pivoted the company to focus exclusively on alcohol and spirits, ultimately renaming it Quaker City Mercantile.