User:ThaiTee/sandbox/Zenni

Zenni Optical is an American brand of prescription eyewear that sells directly to consumers from its website. The company is based in San Francisco.

History
The company was founded in 2003 by Tibor Láczay and Julia Zhen in Marin County, California.

Retail model
Zenni sells prescription glasses, sunglasses, cases and accessories exclusively online. Customers can view how frames look on their face virtually by using the company's FrameFit tool.

Products
In 2016, Zenni introduced their "Beyond UV" lenses which protects eyes from "blue light" rays.