User:Thamele

Thomas Hamele is Head of CRM, Analytics and Market Research at DAB bank AG in Munich, Germany. In this role he is responsible for turning the enterprise strategy into a successful CRM strategy, converting strategy into action and providing internal services especially for all sales units. The question “How can we identify, acquire and retain The Most Profitable Customer in the most profitable ways?” is analysed and answered by him and his team. He is specially focussing on new and innovative CRM approaches as key to sustainable success. Thomas Hamele has over 10 years of experience in the field of CRM for financial institutions. Prior to DAB bank he has occupied a number of positions for an IT full service provider as well as consulting companies. In Germany, Switzerland and the US he was responsible for managing projects in the fields of CRM as well as Internet Portals. Hamele had a key role laying the foundation for establishing CRM within cooperative banking in Germany. He holds a degree in business administration from University of Bayreuth, Germany and wrote his thesis at University of Wisconsin, USA.