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Visual Action Software, Inc. also known as Visual Action is a privately held software and services company specializing in operational visualization. The Visual Action Platform is the primary offering of the company and is based on the company’s patented Flaremap technology.

History
The company’s software, the Visual Action Platform, leverages Flaremap interfaces, which are derived from seminal work on treemaps by Ben Shneiderman. Professor Shneiderman, the inventor of the treemap concept, is listed as an advisor to the company. The company’s headquarters is located in Orchard Park, New York. The number of employees is believed to be fewer than 25.

Patents
Visual Action holds several patents protecting the Visual Action Platform, including US Patents 7,027,052; 7,076,742; 7,346,858; and 7,509,591.

Board of directors
The board of directors of Visual Action includes :
 * H. William Jesse, Jr.
 * Tony Jewitt
 * Joseph P. Urso
 * Pierluigi Zappacosta
 * Jim Bartoo

Advisors
Visual Action’s advisors include :
 * Ben Shneiderman