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Marketing Campaigns The brand Puma has used online social media channels to promote its products although they were initially a little late. The social media sites that the company uses are Facebook, Twitter, Tumblr, Foursquare and Instagram. As part of it's big strategy for its Indian markets against rivals such as Adidas and Nike, the new marketing director of Puma India Abhishek Ganguly stated that they were looking positively to the Indian markets with the Indian consumer's sudden shift to high end products. In India, the company endorses Virat Kohli a prominent cricketer with increasing influence with the local population. This deal is estimated to be amounted to 100 crore.

Marketing In India
India has been a very speculative market for Adidas. Despite this Dave Thomas, managing director of Adidas in India is ambitious of the country's potential. The company hopes to about double it's revenue from Rs. 805 crores by 2020. This signifies the magnitude of the company's ambitions in the Indian territory. The main competitors for the company in India unsurprisingly is Nike and Puma. Back in 2015, the company had signed Ranveer Singh a prominent Bollywood actor as a brand ambassador to the company's products. Ranveer then was a budding actor. The company later decided to use the people's almost religious adoration for the game cricket to promote their brand. It soon launched a new cricket campaign in the country. [ The campaign was called FeelLoveUseHate with prominent Indian cricketer Virat Kohli. However Early 2017, Virat Kohli was removed as the brand ambassador of the company.. The cricketer later signed a major deal with Puma India. The company also sells it's products online through e-commerce websites such as Mynthra, Snapdeal, Jabong and Amazon. Adidas also has a website dedicated to the Indian audience that markets and sells products to it's consumers in India.

Marketing In the Indian Sub-continent
Cadbury has enjoyed a substantial fan base in India. The dairy Milk primarily is a huge success. Initially the company had appointed Amithabh Bhachan as the brand ambassador in 2004. However the brand soon faced a significant backlash with worms being spotted in the chocolate bars. With its new campaigns however the company did get back on it's feet. Cadbury is known for its marketing campaigns in India that have known to instill a sense of playfulness and innocence with it's campaigns. One campaign that promoted the product by using the country's love for cricket was very successful. The ad is noted to be the best advertisement made in India by The Times Of India a prominent national newspaper. Another famous campaign hosted by the company in the past was the 'Shubh Aarambh' Campaign. This campaign made use of the traditional practice of Indian households of having something sweet before every auspicious occasion. It is a traditional belief that this leads to a favorable outcome for the people. This campaign was also a huge hit and positioned Cadbury Dairy Milk chocolates as part of a family name. Cadbury today holds 70% of the market share of the chocolate industry in the country. Cadbury runs its online marketing campaigns with the prominent Social media platforms such as Facebook and Twitter. Being a classic confectionary product the chocolate brand doesn't host a lot of sales online. However an online grocery service called BigBasket does facilitate to sell Dairy Milk products online in India.