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The merged club won its first league premiership in 2001, and Lion Jason Akermanis won the league's highest individual honour, the Brownlow Medal. In 2002, the Lions repeated as premiers, and Lion Simon Black won the Brownlow. In 2003, the Lions became the first Grand Final participant in AFL history to have three Brownlow Medallists in its lineup, the third being 1996 winner Michael Voss. The club went on to win the 2003 premiership, and become the first in the AFL to win three consecutive Premierships, but fell just short in its quest for a fourth consecutive flag, losing to Port Adelaide in the 2004 Grand Final.

Premierships

 * 2001
 * 2002
 * 2003

Brownlow medallists

 * Michael Voss - 1996 (with James Hird)
 * Jason Akermanis - 2001
 * Simon Black - 2002

Norm Smith medallists

 * Shaun Hart - 2001
 * Simon Black - 2003

Coaches

 * John Northey - 1997-1998
 * Roger Merrett - 1998
 * Leigh Matthews - 1999-current

Other notable players

 * Marcus Ashcroft
 * Richard Champion
 * Matthew Kennedy
 * Nigel Lappin
 * Alastair Lynch
 * Craig McRae
 * Martin Pike
 * Darryl White