User:The C of E/gwgb

"Go Woke, Go Broke" is an anti-political correctness and anti-woke phrase. It refers to claims that companies who follow a "woke" philosophy will eventually go out of business through people withdrawing funding. It was originated in 2018 by the American author John Ringo.

Examples
When the British actor Sir Patrick Stewart made anti-Brexit comments, his Amazon Prime programme Picard got critisicm. Gillette made an advert against so called "toxic masculinity" but lost $8 billion as a result.