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Joel Raney is an American Businessman and entrepreneur. Raney is the co-founder and current CEO of Raney’s Inc., the world’s leading online retail store for Aftermarket Semi Truck Parts and Accessories.

Early life
Joel Raney was born and raised in Ocala, Florida to parents Mark and Paula. Raney had been indoctrinated with the entrepreneurial spirit by his father at an early age. Despite the early exposure, after graduating from Vanguard High School in 2006, Raney enrolled at the University of South Florida’s College of Engineering to pursue the life of an engineer.

Career
After graduating with a degree in Civil Engineering in 2011, Raney would eventually abandon the pursuit of his Master’s Degree to invest all of his time and energy into the fledgling eCommerce project, Raneystruckparts.com. No longer having to duck out of class to answer customer calls, Raney, together with his father Mark, and cousin Jacob Chak, would sell Mark’s overstocked truck parts online. Working out of a small space that Joel and Jacob leased from Mark, the two turned the business into its own company in 2011.

The tiny house that functioned as their headquarters wouldn’t last for long. Raney and Chak quickly discovered their niche, thanks in part to a customer named Eddie Cruz. When Cruz asked about parts that neither Joel nor Mark supplied, the call became the catalyst for their expansion. During their search for the parts to fulfill Cruz's order, the two came to the realization that they could bring in parts from multiple suppliers due to the online nature of their business. The focus on eCommerce allowed Raney to get ahead of his more established competitors who remained vigilant in Brick and Mortar retail. With multiple suppliers offering a plethora of unique products, Raney became able to fulfill more of his customer's desires while also increasing customer retention rates.

Today, Raney’s, Inc. has over 65 employees and sells products worldwide out of their 125,000sq/ft. warehouse headquartered in Ocala, FL. The tiny house that was once the domain of their operation has been replaced by the old Skyline Mobile Home building that Raney purchased and renovated to bring the company’s entire operation under one roof. The space includes a showroom, executive offices, and multiple warehouse bays.