User:Thelightwillshine/sandbox

The Propaganda Model is a "dominance model" that seeks to explain the structural and systematic manipulation of media towards serving the benefit of the powerful elite. Having first been introduced by Edward S. Herman and Noam Chomsky this model deals with the use of political and economic power in influencing mass ideology and world outlook.

Though the model aims at explaining larger structural dimensions of media, it does not however mean that the media remains a universal monolith. Aims and values and ideologies of the elite may differ and as such media messages may follow in replicating this difference across various channels leading to a variety of opinions and messages still geared towards the benefit of the elite.