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===== Nanyang, Inc. =====

Nanyang, Inc. is a Thai cooperation that is engaged in the design, development, manufacturing and marketing and sales of footwear. The company is founded in Bangkae, Bangkok Thailand. It is one of the oldest manufacturer in Thailand.

The name Nanyang came from Nameia in Tiuchiu. In Mandarin Nanyang means Southeast Asia.

Origins and History
1946 Mr.Wichai Sorsothikul ( The founder of Nanyang, Inc.) ordered and imported Nanyang products from Singapore.

1953 Mr.Wichai Sorsothikul bought the producing process from Singapore and founded Nanyang industry with ‘Chang dao’ logo which is An elephant and the star.

History of Nanyang #205 S ‘The green rubber sole’

Nanyang #205 S, know as the classic shoes, design and created by Mr.Piensakdi Sorsothikul, Who had the passion with Badminton. He developed Nanyang #205 S from #205 with the unique and new ‘green rubber sole’ which is very strange and unique by that time.

The #205S shoes become famous among Badminton players and a years later Nanyang #205 S were in the heart of Thai students without exception.

1979 – 1997 ‘The green flooring phenomenon’ Nanyang #205 S was the most famous in Thailand’s shoe industry, especially school boy. They use Nanyang #205 S in everyday life in school, sports and for pleasure. The green rubber sole shoes were adjusted in design to match the needs of teenagers in each generation but still remain the uniqueness of the shoes with green rubber sole and also added ‘Nanyang’ logo on the shoes to encourage the customers to use the genuine Nanyang shoes only.

Headquarter
1979 Nanyang Marketing co. ltd. sales office is in Sri Phraya road, Bangkok, Thailand

1998 – now

Marketing Strategy
With globalization and fast communication system, the marketing competition was tough. Nanyang had the first Television advertisement and printing media in 1988. For people who like to explored all of the Nanyang models and Brief History. But Online shopping are not available at that time.

1988 website www.nanyang.co.th

1999 Improve and expand products distribution system for the needs of customers in Thailand and Southeast Asia.

1999 Modern trade system; big supermarkets and department stores.

2007 Win Cresta Award – Nanyang sandals and flip-flop.

‘Blue dog’ won Cresta award in printing and advertisement outdoor and ambience advertising.

2007 Won another design award for classic product from OOM magazine.

Thailand creative + Design center (TCDC) said that Nanyang made from very simple material but with the classic design like Levi’s and Converse that is

‘The older…the cooler’

Vision          - To be the leader in shoes industry with creativity.

Mission        - To produce quality product, to trade with moral and to do business with creativity.

Uniqueness - ‘The Green rubber sole’ with ‘Chang Dao’ logo with 60 years guarantee. Nanyang is the first and only shoes that made from 100% natural rubber, good quality , durable with 1,000,000 step

With the producing ability from 200 pairs per day in the past but now 50,000 pairs per day. Nanyang is not only popular in Thaland but also in China, Laos , Cambodia , Vietnam , Myanma , Bangladesh etc. Thailand earn a lot of money of income in transforming agriculture products and exporting Nanyang shoes.

Products
Nanyang #205 S

Nanyang sandals

Nanyang sugar

== Collaboration ==

2008 Nanyang x Stamp release Nanyang X

Stamp Apiwat is a Singer and Musician based in Thailand. With his talent and his music and the fame he has Nanyang decided to make a collaboration with him.

2014 Nanyang x kraftka

This Collaboration allowed people to customize their own Nanyang to have a unique looks of their classic Nanyang shoes.

2014 Nanyang release Nanyang with slik

2017 Nanyang x Hajime Sorayama x EchoOne ArtSpace release Nanyang x Sorayama

The Most expensive Nanyang ever release Hajime Sorayama is a Japanese illustrator known for his precisely detailed, erotic portrayals of feminized, biomechanoid robots, and his design work on the original Sony AIBO robotic "pet". He describes his highly detailed style as "superrealism", which he says "deals with the technical issue of how close one can get to one’s object.