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Masternaut/Cybit company history
Masternaut was founded in 1996 by Serge Deleau in France under the name SDM. It rebranded to Masternaut in 2001. In 2006, Masternaut acquired Three X, a mobile workforce software business, from GE.

Previously a Masternaut competitor, AIM-listed Cybit acquired Thales Telematics from Thales Group and public sector telematics specialist Amatics in 2007. Cybit made a further acquisition in 2008 of Truck24, a German Telematics Logistics provider, for €4 million. In 2009, private equity firm Francisco Partners acquired Cybit Holdings plc in a £23 million deal, taking the company private. Cybit also acquired Oxloc, a specialist non-powered asset tracking devices provider, that year. Meanwhile Masternaut was on the acquisition trail, signing hosting and data store company Fibre-City for £6 million.

In 2011, Masternaut merged with Cybit in a £100m deal to create Europe’s largest telematics solutions provider, with a 10,000-strong customer base spread across 32 countries. Masternaut signed a partnership with Telefonica in 2012, estimated to be worth $910million between 2012-2020. The company also appointed Martin Hiscox as chairman and CEO of Masternaut in the same year.