User:Thisriverisempty/Robert Gehl

Robert William Gehl is the F. Jay Taylor Endowed Research Chair of Communication at Louisiana Tech University. He is also an alumnus of the Fulbright Canada Research Chair program with research in the Genealogy of Alternative Social Media, in addition to being an Adjunct Associate Professor in the Department of Communication, Media, and Film at the University of Calgary

Biography
In 2021, with academic researcher Sean T. Lawson, they coined the term "Masspersonal Social Engineering" which defines how online Social Engineering Hackers create personalized content on a mass scale using hacker tools of 1) trashing, 2) pretexting, 3) bullshitting , and 4) penetrating built from tools of historical Social Engineering pioneers such as Ivy Lee and Doris Flieschman. In their published book, they explored Masspersonal Social engineering with efforts of Internet Research Agency and Cambridge Analytica during 2016 and 2020 elections.

Published works
=Books= Gehl, Robert. Reverse Engineering Social Media: Software, Culture, and Political Economy in New Media Capitalism. Temple University Press, 2014. Gehl, Robert, and Maria Bakardjieva. Socialbots and Their Friends. Routledge, 2017. Gehl, Robert. Weaving the Dark Web: Legitimacy on Freenet, Tor, and I2P (The Information Society Series). 1st ed., The MIT Press, 2018. Gehl, Robert, and Sean Lawson. Social Engineering. Amsterdam University Press, 2022 =Journals= Gehl, Robert W. “Power/Freedom on the Dark Web: A Digital Ethnography of the Dark Web Social Network.” New Media & Society, vol. 18, no. 7, Aug. 2016, pp. 1219–1235, doi:10.1177/1461444814554900.

Recognition
Winner of the 2015 Association of Internet Researchers Nancy Baym Book Award