User:Thomas Brenzikofer/Sample page

= Sustainable Innovation = "Sustainable Innovation" is a holistic approach to the traditional understanding of innovation, extending beyond economic and technological dimensions to incorporate a strong emphasis on behavioral change. As coined by Michele Visciola in his publication [Visciola, M. 2022, Sustainable Innovation. Springer], this concept recognizes that innovation not only introduces new products and services but also triggers intended and desired behavioral changes and paves the way for evolutionary journeys that combine personal and social good.

Definition
"Innovation is sustainable only if it answers the primary goal of preventing and correcting the social consequences of bounded rationality, by promoting active awareness, widespread involvement, and collaboration as enabling factors for creative development" (ref. Visciola, M. 2022, Sustainable Innovation. Springer) and positive social and cultural impact.

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