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Darren McKay (born on the 7th of March, 1970) is a South African creative director and an influential leader in the field of advertising. He is also the founder and Executive Creative Director of The Greenhouse Advertising Agency. Darren has creatively directed a number of South Africa's top agencies including The Jupiter Drawing and Black River F.C. In addition, he spent two years directing television commercials for Bioscope films and has won numerous awards for his work.

Education
After matriculating from The South African College Schools High School in 1987, Darren went on to study at The Cape Technikon. In 1993 he achieved his diploma in Marketing and Advertising. Darren recently completed his Diploma in Digital Marketing through Vega Brand School.

Career
Darren joined The Jupiter Drawing Room in 1994 and began working on iconic brands such as Hyundai, Nando's, Business Day, Financial Mail and Musica, to name a few.

In 1998, Darren relocated to London, one of the world’s biggest advertising epicentres, with an impressive portfolio behind him. He spent the next seven years working abroad at internationally-recognised agencies including TBWA to McCann, HHCL and M&C Saatchi.

Darren returned to South Africa in 2005, as the Creative Director of The Jupiter Drawing Room. Shortly afterwards, he and his team lead the launch of the second Black River F.C. satellite agency that was to be based in Cape Town.

Between 2008 and 2010, he directed television commercials for Bioscope films, and in July of 2010, Darren founded The Greenhouse, a brand development agency, where he is currently the Executive Creative Director. Recently, The Greenhouse has become a member of a large independent collaborative model.

In 2013 Darren was appointed to judge Copy Craft at the Loeries International Festival of Creativity 2013.

Recognition
Darren has shelved many awards, including:
 * Cannes Gold Lions
 * Silver One Show Pencil
 * D&AD
 * Epica Award
 * London International Statues
 * New York Festivals
 * Creative Circle ‘Ad of the Month’
 * Loeries of all colours.