User:Tjcowling/sandbox

The Clorox Company, based in Oakland, California, is an American multinational manufacturer and marketer of consumer and professional products with approximately 8,400 employees worldwide as of June 30, 2013. {{cite web|title=Clorox Company (The) Stock

History
The product and the company date back to May 3, 1913, when five entrepreneurs, Archibald Taft, a banker; Edward Hughes, a purveyor of wood and coal; Charles Husband, a

Brands
The Clorox Company currently owns a number of well-known household and professional brands across a wide variety of products, among them:


 * Brita water filtration systems
 * Burt's Bees natural cosmetics and personal care products

For historical reasons, and in certain markets, the company's bleach products are sold under regional brands. In 2006, Clorox acquired the Javex line of bleach products in Canada, and similar product lines in parts of Latin and South America, from Colgate-Palmolive.

Corporate responsibility
In 2011, The Clorox Company became an early adopter of a corporate trend to integrate corporate social responsibility (CSR) reporting with financial reporting. The company’s annual report for the fiscal year ending in June 2011 shared data on financial performance as well as advances in environmental, social and governance performance.

Advertising awards
In 2012, Clorox “Bleachable Moments,” a national television ad campaign targeted to young adults, garnered silver and bronze Clio awards for DDB San Francisco, the agency that produced the ads. Another ad produced by DDB in 2012, a suggestive Liquid Plumr spot titled “Double Impact,” was named Advertising Age’s Viral Video of the Year in the :60 spot category.

Allegations of sexism
During 2006 and 2007, a Clorox commercial that aired nationally showed several generations of women doing laundry. The commercial included the words "Your mother, your grandmother, her mother, they all did the laundry, maybe even a man or two." Feminists criticized the commercial for insinuating that doing laundry is a job for women only.

Questioned product claims
In 2008, the Sierra Club endorsed the Clorox Green Works line. Sierra Club Executive Director Carl Pope stated that one of non-profit organization's "primary goals is to foster vibrant, healthy communities with clean water and air that are free from pollution. Products like Green Works help to achieve this goal in the home.” The Sierra Club also partnered with Clorox “to promote a line of natural cleaning products for consumers who are moving toward a greener lifestyle." The partnership "caused schisms" in the club, which contributed in part to Pope's decision to resign.