User:Tjddus0419/Liu Qiangdong

Liu Qiangdong is the founder of JD Dotcom, China's largest e-commerce company. As CEO and major shareholder of JD.com, he is one of China's leading online retailers. He retired from the management front in his 40s.

an early career
He was born on Feb. 14, 1974, in Sotai Prefecture, China. Liu Changdong founded a retail store called Jingdong in Beijing in 1998 and became a major e-commerce market leader by converting it into an online shopping mall in 2004. Liu holds a 14 percent stake in Kyungdong, ranking 188th in the world with a net asset valuation of 12.8 billion U.S. dollars (about 15.6 trillion won).

business career
Chairman Ryu Chang-dong is a successful manager himself. He borrowed 200,000 yuan (36 million won) from his father and opened a restaurant in Beijing, but failed miserably. He joined Nippon Life Insurance Co., a Japanese health aid manufacturer, to pay off debts caused by business failures. After two years of working at a large company, he realized why his business failed and started challenging again in 1988. Chairman Liu Chang-dong founded Jingdong Corporation, the predecessor of JD Dotcom, in Zhongguanchun, called Silicon Valley in Beijing. The company's capital was 12,000 yuan (2.1 million won), but after managing inventory management and accounting directly, the company has grown to a cumulative profit of 10 million yuan (1.8 billion won) in five years. It was a coincidence that Chairman Ryu Chang-dong entered the online market. When people were reluctant to go out of their homes due to SARS (severe acute respiratory syndrome) that hit all over China in 2002, they stopped offline stores and concentrated online.

success keyword
"Differentiated from Alibaba": If Alibaba led the quantitative growth of the e-commerce market in China, JD Dotcom is paying attention to "qualitative growth." The biggest weapons of JD dotcom are "fake eradication" and "fast delivery." Strict standards for managing genuine products will be applied, and companies that violate them will be fined up to 1 million yuan per product. In addition, more than 50 percent of the products can be delivered in one day with a delivery system covering all of China.