User:Tkmu/Hypodermic needle model/Sybear Peer Review

General info

 * Whose work are you reviewing?

Tkmu


 * Link to draft you're reviewing
 * User:Tkmu/Hypodermic needle model
 * Link to the current version of the article (if it exists)
 * Hypodermic needle model

Evaluate the drafted changes
(Compose a detailed peer review here, considering each of the key aspects listed above if it is relevant. Consider the guiding questions, and check out the examples of what feedback looks like.)

I do not see any changes in the sandbox for Tkmu for the "hypodermic needle model" article. The article itself is very brief, but the talk page has interesting insights that this model may not be accurate, or accepted by modern theorists and scientists. It would be useful to review the talk page additions to review the overall article and see if it is necessary, or if it needs major revisions to allow proper citation of the theory and its proposed model.

Please provide feedback on the article if you can. Please see edits shown below.

Lead[edit] The hypodermic needle model (known as the hypodermic-syringe model, transmission-belt model, or magic bullet theory) is a model of communication suggesting that an intended message is directly received and wholly accepted by the receiver. The model was originally rooted in 1930s behaviourism and largely considered obsolete for a long time, but big dataanalytics-based mass customisation has led to a modern revival of the basic idea.

The main theme sentences appear to lack proper citation for statements of fact and need additional information from peer-reviewed and authoritative sources.

The hypodermic needle model (known as the hypodermic-syringe model, transmission-belt model, or magic bullet theory) is a model of communicationsuggesting that an intended message is directly received and wholly accepted by the receiver.

Recommend re-writing this as:

The hypodermic needle model (known as the hypodermic-syringe model, transmission-belt model, or magic bullet theory) is purported to be a model of communication suggesting that an intended message is directly received and wholly accepted by the receiver. This particular model is still debated in research circles with both advocates and detractors from its accuracy. Advocates for the received view assert that research and theorizing about mass communication have progressed from the powerful media- direct effects model to a limited effects model that emphasizes intervening variables such as cultural background and personal characteristics. Those who dispute this received view argue that the direct effects, or hypodermic, model was never endorsed by early mass communication research, but that it was a theoretical foil invented by those who articulated a limited effects perspective.