User:Tmacford/Yahurrd magazine

YaHurrd Magazine(yah-heard)



YaHurrd magazine is an indie Internet magazine started by Tracy Ford. The main focus of YaHurrd is to market independent artist through all aspects of the internet via photos, reviews, music, and viral videos. YaHurrd originally post blogs through its MySpace page to simulate magazine pages, these blog would be constructed to promote new artist and their endeavors while engaging the reader to check into the artist. The blog also doubles as a network to all artist looking to find something they may need a writer, producer, etc.

History
YaHurrd was founded in Lithonia, Ga on February 2006, by Tracy C. Ford. Ford said two key events inspired him to do the magazine, that was the death of the bay area California rapper Mac Dre and the story of fellow entrepreneur John H. Johnson founder of Ebony and Jet publications. Ford was introduced to Mac Dre's music from a close relative, he originally didn’t like what he heard but it grew on him so such Mac Dre became one of his favorites, this is why Ford was completely shocked in 2004 when he found out Mac Dre was murdered in Kansas City, Mo where Ford spent half his life. The following year Johnson died, Ford felt bothered that Dre never got the chance to reach half of the audiences he could have because of his sudden death and Ford wanted to change that after reading the story of how Johnson started his Ebony publication.

YaHurrd Origin
When Ford would talk about music to people he noticed he would always start off by saying "Ayo you heard that new.....” because of his southern roots hence the shorten pronunciation to "ya heard".