User:Tmf50/final article

These are my recommendations for revising the article. Natural Capitalism.

copied content from Natural Capitalism. See that pages history for attribution

Recommendations:


 * Added 3 citations
 * Added a sentence to the "Meaning of Book's title" section.
 * Added an additional sentence on the definition of natural capital in order to help readers better understand.
 * added four necessary factors to approach business in order to integrate the concept of natural capitalism into our world economy.

Meaning of book's title
In a 2009 interview, Paul Hawken described his motivation behind the title "Natural Capitalism". He stated that it was intended to be a pun on "natural capital", a term originally coined by E.F. Schumacher in 1973. Hawken endorsed the underlying concept of natural capital, and its implications for society, so added an "-ism" at the end of that word as a double entendre. '''Hawken claims that he coined the term "Natural Capitalism" three years prior to the book's release. Hawken had written an article titled "Natural Capitalism" proceeding the book's publication. '''

Despite this intention from Hawken, many readers interpreted this wordplay in the opposite way. There was dissent from readers who misunderstood the title, believing that "Capitalism" was the operative word, and that the authors were therefore justifying or defending the concept of capitalism. Hawken later expressed regret at this confusion, and stated that while he endorses the spirit of commerce and entrepreneurship, he does not endorse the "pathological" qualities inherent in pure capitalism.

Content
In Natural Capitalism the authors describe the global economy as being dependent on natural resources and ecosystem services that nature provides. Natural Capitalism is a critique of traditional "Industrial Capitalism", saying that the traditional system of capitalism "does not fully conform to its own accounting principles. It liquidates its capital and calls it income. It neglects to assign any value to the largest stocks of capital it employs – the natural resources and living systems, as well as the social and cultural systems that are the basis of human capital."

Natural capitalism recognizes the critical interdependency between the production and use of human-made capital and the maintenance and supply of natural capital. The term, "natural capital" can be defined as the reserved resources that are products of the natural environment, this includes all living and non-living materials. The authors argue that only through recognizing this essential relationship with the Earth's valuable resources can businesses, and the people they support, continue to exist.

Their fundamental questions are: What would an economy look like if it fully valued all forms of capital? What if an economy were organized not around the abstractions of neoclassical economics and accountancy but around the biological realities of nature? What if generally accepted accounting principles recognized natural and human capital not as a free amenity in inexhaustible supply but as a finite and integrally valuable factor of production? What if in the absence of a rigorous way to practice such accounting, companies started to act as if such principles were in force?

The authors of Natural Capitalism say that these choices are possible and "such an economy would offer a stunning new set of opportunities for all of society, amounting to no less than the next industrial revolution. The book has many practical suggestions for companies interested in a sustainable future.

According to the authors, the "next industrial revolution" depends on the espousal of four central strategies: "the conservation of resources through more effective manufacturing processes, the reuse of materials as found in natural systems, a change in values from quantity to quality, and investing in natural capital, or restoring and sustaining natural resources".

While traditional industrial capitalism primarily recognizes the value of money and goods as capital, Natural Capitalism extends recognition to natural capital and human capital. Problems such as pollution and social injustice may then be seen as failures to properly account for capital, rather than as inherent failures of capitalism itself.

The fundamental assumptions of Natural Capitalism are as follows:


 * 1) The limiting factor to future economic development is the availability and functionality of natural capital, in particular, life-supporting services that have no substitutes and currently have no market value. 
 * 2) Misconceived or badly designed business systems, population growth, and wasteful patterns of consumption are the primary causes of the loss of natural capital, and all three must be addressed to achieve a sustainable economy.
 * 3) Future economic progress can best take place in democratic, market-based systems of production and distribution in which all forms of capital are fully valued, including human, manufactured, financial, and natural capital.
 * 4) One of the keys to the most beneficial employment of people, money, and the environment is radical increases in resource productivity.
 * 5) Human welfare is best served by improving the quality and flow of desired services delivered, rather than by merely increasing the total dollar flow.
 * 6) Economic and environmental sustainability depends on redressing global inequities of income and material well-being.

In order to integrate the concept of natural capitalism into our world economy, the following four factors would be necessary as an approach to business according to the authors: 


 * 1) Efficient use of resources: The goal of this factor is to reduce production methods used by businesses that negatively effect the store of natural resources. The efficiency of these resources being used by businesses can be increased if changes are made to their production methods. This change will also result in less pollution and assist in the important storing of natural resources.
 * 2) Ecological restructuring: requires the restructuring of industrial systems and how they deal with wastes and toxins created by their production. Instead of simply discarding waste, these industrial systems should aim to either return waste to the environment or plant so that it may be used again for manufacturing purposes.
 * 3) Avoid overstocking natural resources: businesses should aim to continue the overall flow of providing goods and services to their customers instead of aiming to accumulate a large stock of natural resources. As a result, businesses will decrease wastefulness of important natural resources.
 * 4) Investing in both business and the natural environment: businesses should capitalize on any occasion that both benefits them profitably as well as aids the effort to restore and sustain the environments that they extract natural resources from.

