User:Tntle/Greenwashing

Greenwashing

Thailand
Thailand's eco hotel or "green hotel" are hotels that have adopted sustainable environmentally-friendly practices in hospitality business operations. Since the development of the tourism industry in the Association of Southeast Asian Nations (ASEAN), Thailand superseded its neighboring countries in inbound tourism, with 9 percent of Thailand's direct GDP contributions coming from the travel and tourism industry in 2015. Because of the growth and reliance of tourism as an economic pillar, Thailand developed "responsible tourism" in the 1990s to promote the well-being of local communities and environment affected by the industry. However, studies show the green hotel companies' principles and environmental perceptions contradict the basis of corporate social responsibilities in responsible tourism.

The Green Leaf Certification is an evaluation method created by ASEAN as a metric that rates the hotels' environmental efficiency of environmental protection. Due to the competitive advantage of green hotels in the Thai market, the Green Leaf Certification is a tool that helped keep the hotel industry and supply chains accountable for corporate social responsibilities in regards to sustainability by having an independent international organization evaluate a hotel and rate it one through five leaves.