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Broadway Asia is an international Broadway production company based in New York City. It was founded by partners Simone Genatt and Marc Routh in 1991 and have produced ___ in over 40 countries since its inception.

History
Broadway Asia is one of the largest production, management, distribution, licensing and touring companies of live entertainment throughout the Asia Pacific area. Mr. Routh and Ms. Genatt created Broadway Asia Company in 1991. They later entered into a formal partnership with the Frankel/Viertel/Routh/Baruch Group and created the Broadway Asia Entertainment in 2005 ##.(NYTIMES) One of their first ventures was The Sound of Music, and since then, Broadway Asia has invested heavily in threatrical infrastructure in China. (China.org) Broadway Asia has created several Broadway Musical Theatre Academies in major cities including Beijing and Shanghai, where leading Broadway professionals are invited to cultivate the type of multi-talented range that Broadway musicals require.( http://www.china.org.cn/english/culture/170555.htm ) China has embraced this new art form by building 25 theaters.(Playbill) Broadway Asia began by licensing American Broadway Shows to Chinese theaters, but has since expanded to building shows from the ground up in the respective countries native language. (American theater)Broadway Asia also produces non-verbal shows as a means to bridge the communication, such as Cookin’/Nanta which is the longest running show in Korea’s history. (http://variety.com/2001/legit/reviews/cookin-1200470077/). Broadway Asia has collaborated with numerous artists and producers including Warner Bros. Theatrical Ventures, Rodgers & Hammerstein Theater Library, Imagem Music Publishing, Nickelodeon Recreation, DreamWorks Animation, Universal Studios, MGM Theatrical, Stage Entertainment, Elephant Eye Theatricals, S2BN, Baruch/ Frankel/Viertel/Routh, Nederlander Worldwide, Resorts World, S.M. Entertainment, and China Broadway Entertainment.

Productions
A selection of current productions include: the live action DreamWorks Kung Fu Panda Spectacular, directed and choreographed by Susan Stroman; Amelie, the new Broadway musical based on the award winning French film; the global tour of Andrew Lloyd Webber’s production of The Sound of Music(american theater); an extensive Mandarin language China Tour of The Sound of Music; Jay Chou’s new musical, The Secret, premiering in Mainland China; Neverland, the Peter Pan Immersive Theater Entertainment in Mainland China; Murder Ballad in Tokyo; China Goes Pop at the Edinburgh Fringe Festival; The Little Prince, Immersive Theater Production in Shanghai, and Smokey Joe’s Cafe Broadway revival.