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Angela Wright, FRSA
'''Angela Wright began to explore seriously the mystery of how colour influences mood and behaviour in the 1970s. Until then, the effects of colour were generally considered to be completely subjective, and therefore impossible to predict.'''

'''She studied psychoanalytical psychotherapy at Queen Mary's Hospital, Roehampton, England, before studying the dynamics of colour in Carmel, California, USA, and identified links between patterns of colour and patterns of human behaviour. She formulated a clear hypothesis, which became the basis of the Colour Affects System, an academically sound and demonstrably effective system that crossed cultural boundaries and, for the first time, enabled colour psychology to be applied objectively, rationally and with remarkable accuracy.'''

'''Angela Wright made a major breakthrough in our understanding of colour psychology with her discoveries about how colour really works, in the late 1970s/early 1980s. She did not believe that something as fundamental to life as light, and its relationship with humanity, could possibly be random, so she set about looking for the underlying patterns.'''

'''After many years of exploration, which included studying Freudian psychology and the dynamics of colour, she found the patterns she was seeking. Having identified links between patterns of colour and patterns of human behaviour, she wrote her theory in 1984, and opened a colour consultancy in 1985, with the sole objective of testing it empirically.'''

'''In the early 1990s, it was discovered that there are mathematical correlations between colours within each group, when classified in line with the theory, that do not exist between colours from different groups. This established that objective colour harmony is a scientific reality. Since the Wright Theory held true every time, she was able to develop the Colour Affects System from its tenets'''

During the 1990s and early 2000s, the system was subjected to stringent scientific scrutiny at world class academic levels and found to hold true consistently.

'''However, it had already been empirically tested in business since 1985, through her London-based consultancy, Colour Affects. She has applied the system to every aspect of business - corporate communication, retail and workplace design, as well as web design and product design. Apart from the many individuals who claim that it has hugely helped them personally, there are many major international companies, government institutions and design consultancies who attest to its power and effectiveness. Ms. Wright was invited to become a Fellow of the Royal Society of Arts in 1998 and she is recognised as a world expert on the unconscious effects of colour.'''

Her 1995 book, 'The Beginner's Guide to Colour Psychology' continues to sell steadily across the world and she is working on her second book, specifically for the business community, provisionally entitled 'The Colour of Money'.

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