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Ava Nirui was born and raised in Sydney and is now based in New York. She is 32 years old, and her birthday is not found online. Ava Nirui is a freelance writer, photographer, luxury DIY-er, fashion designer, and influencer. She is known for balancing high fashion and streetwear. One of her famous projects was making simple items unique and original, just with a reworked completely changed logo. It was a very fun project for her and she was not afraid of mixing different styles and brands.

One of the projects she made was adding Louis Vuitton logos on her asthma inhalers and bedazzling her Nikes. To add, had a full-on “Bootleg Barbie” project for which she made doll-sized versions of avant-garde, gender-fluid designs by brands like Hood By Air, Eckhaus Latta, and 69. Nirui had done something that could be considered "controversial" because she was manipulating high-end fashion labels' designs and making them her own.

Her taste between past and future has conquered the biggest names in fashion, Marc Jacobs. He was in fact the first one to call her for a collaboration: the name of the American designer turned into Mark Jakobes est. 1985, a graphic printed on a white hoodie became the object of desire of thousands of fashion enthusiasts. Ava Nirui purposely misspelled Marc Jacobs, which is how she designed her own spin on the hoodie.

Ava Nirui's projects were unique to herself, which is especially important because this is what set her out from other people. She was creating projects that some would disapprove of, and some would absolutely love. In this case, Marc Jacob’s absolutely loved her concept and made her the creative force of the popular line of Heaven.

Instagram: @avanope and @heavn

Creative Director of Heaven by Marc Jacobs: https://www.marcjacobs.com/default/heaven/heaven.html

Heaven

The Heaven by Marc Jacobs collection was launched in the Fall of 2020, which was led by creative director Ava Nirui. The brand embodies 90s and current icons, astrology, and Gen Z’s sense of style in their campaign. With all of this combined, constitutes the perfect recipe for the brand’s overall success throughout the years.

Ava Nirui came up with the name Heaven because Marc would use the word often, so she thought it was a perfect name. Heaven typically drops their clothing once a month. Typically, the number of the month corresponds with the date. Example, on 1/1, 2/2, 3/3 ... 12/12.

It is a tiny bit difficult to explain the style that Heaven encapsulates so I added some quotes to give some context.

"Marc Jacobs enlisted the designer Ava Nirui to help him realize the latest iteration—think teenage daydreams, toxic shock valley girls, candy ravers, and day-glow dystopia— of the Marc Jacobs fantasy. The pair’s collaboration, Heaven, embraces ’90s grunge with acid green accents, siamese teddy bears, and candy-hued jewelry galore"(Vogue).

The Heaven website welcomes its guests with a message stating, "Welcome to Heaven, a gateway into the sprawling and enigmatic omniverse of Marc Jacobs subversion." "A major reason behind Heaven’s success is that they understand their target audience and the intricacies that define Gen Z’s style. Unique styles, eclecticism, and maximalism are essential qualities to the fashion of younger people. The key is to embrace your own creativity and express yourself without boundaries. The lines of fashion are non-existent and inspiration derives from a multitude of eras and subcultures.

Overall, Gen Z’s fashion is inspired by the 90s and 2000s, adhering to different subcultures during this era. However, there are no limitations — people will often intersect and overlap these styles, incorporating them into their own. For example, hyperfeminine versus grunge aesthetics are two subcultures on which many people center their style on. These styles are the very essence of the Heaven collection, with products such as baby tees, mini skirts, grunge platform heels, distressed grunge sweaters, and unique chunky jewelry being the main selling.

There are often times seasonal drops that are heavily inspired by Jacobs’ previous collections, shows, and campaigns. One instance for spring 2022, features the brand’s towering Kiki platform boots of AW 2016 and dresses and skirts inspired by Marc Jacobs AW 2004. Heaven has had many clothing collaborations projects with Deftones, Wong Kar-Wai, Eri Wakiyama, Mimi Wade, Stray Rats, Dr. Martens, Nodaleto, etc. On their Instagram, you can see many famous figures such as Lil Uzi, Bella Hadid, Ice Spice, Rosalia, Anna Sui, Doja Cat, Charli XCX, Deftones, Devon Lee Carlson, and many many more.

On their Instagram, you can see many famous figures such as Lil Uzi, Bella Hadid, Ice Spice, Rosalia, Anna Sui, Doja Cat, Charli XCX, Deftones, Devon Lee Carlson, and many many more.

Locations: 10 Brewer st london Heaven by Marc Jacobs - London // 334 n fairfax la, Heaven by Marc Jacobs on Fairfax